# SponsWatch

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sponswatch

- Industry: Software
- Headquarters: Stockholm, Sweden
- Website: www.sponswatch.com/
- Total disclosed funding: $1.1M
- Latest round: Seed (Feb 26, 2025)
- Investors on record: 2

## About

SponsWatch AB offers innovative measurement solutions for sponsorship exposure across various media platforms, utilizing advanced technologies such as machine learning and AI to enhance the decision-making processes of sports organizations and their sponsors.SponsWatch AB specializes in quantifying sponsorship visibility and impact through sophisticated measurement tools. Founded in 2021 in Stockholm, Sweden, the company has executed 1 deal as of February 26, 2025. In this month, they completed a Seed funding round raising EUR 1 million, led by Node.vc with participation from Venrex. The founder's background in the industry has been instrumental in developing their current service offerings.SponsWatch specializes in providing advanced solutions for measuring and valuing sponsorship exposure across various media and platforms. Their flagship service leverages technologies, including computer vision, machine learning, and artificial intelligence, to quantify the impact of logo placements and sponsorship visibility. This service empowers sports teams, leagues, and federations to make informed decisions based on consistent valuation methods that adhere to industry-approved standards. The clientele encompasses sports organizations and brands aiming to optimize sponsorship investments, with services utilized across Europe, North America, and Asia, where accurate sponsorship valuation is increasingly critical.SponsWatch generates revenue through a subscription-based model, offering clients ongoing access to sophisticated measurement tools and analytics. Their clients, including sports teams and corporate sponsors, engage in contracts that ensure comprehensive reporting and performance assessment on sponsorship investments. Transactions typically facilitate detailed evaluations of sponsorship placements and their effectiveness in enhancing brand recognition, with tailored reporting services designed to maximize returns on investment in sponsorships, reflecting the unique nature of each deal managed through the platform.Following the Seed funding round completed on February 26, 2025, SponsWatch AB plans to utilize the EUR 1 million raised to support its expansion initiatives and enhance its product offerings. The company is focused on launching new products aimed at improving analytics and measurement capabilities, with plans to enter additional markets in Europe and North America by the end of 2026. These strategies are designed to respond to the growing demand for precise and transparent sponsorship valuation in the industry.

## Funding rounds

- Seed, Feb 26, 2025, $1.1M — Venrex, Node.vc

## Investors

- Venrex (https://capitalatlas.ai/funds/venrex) — Seed
- Node.vc (https://capitalatlas.ai/funds/node-vc) — Seed