# SponsorUnited

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sponsorunited

- Industry: Marketing/Advertising
- Headquarters: Stamford, US
- Website: www.sponsorunited.com
- Total disclosed funding: $38M
- Latest round: Series A (Nov 4, 2022)
- Investors on record: 1

## About

Based in Connecticut, US, and founded in 2018, SponsorUnited, Inc. operates as a marketing and advertising company. The company was founded by its CEO, Bob Lynch. In November 2022, SponsorUnited, Inc. raised USD 35 million in Series A funding, led by Spectrum Equity. The Series A funding values SponsorUnited at USD 100 million post-money.

SponsorUnited offers a sports and entertainment intelligence platform, which is a SaaS platform that gives brands, properties, and agencies access to data on sponsorships, current trends, and useful insights in the sports and entertainment industry. The company’s platform has been used by sports teams, agencies, and media professionals to enable salespeople to gain access to potential sponsors.

The company plans to use the funds raised in November 2022 to further develop its product and service offerings and address the growing demand.

## Funding rounds

- Series A, Nov 4, 2022, $38M — Spectrum Equity

## Investors

- Spectrum Equity (https://capitalatlas.ai/funds/spectrum-equity) — Series A