# SponsorPay

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sponsorpay

- Industry: Financial Services
- Headquarters: Berlin, Germany
- Website: www.sponsorpay.com
- Total disclosed funding: $10M
- Latest round: Series A (Feb 24, 2011)
- Investors on record: 3

## About

SponsorPay is a digital advertising technology company that focuses on providing innovative monetization solutions for mobile applications and web platforms, enhancing user engagement through effective advertorial strategies.Founded in 2009 in Berlin, Germany, SponsorPay specializes in monetization solutions for mobile applications and web platforms. The company experienced significant growth and strategic changes, leading to its acquisition by RNTS Media in October 2014 for EUR 150 million. Jan Beckers, the founder, has a history of entrepreneurial ventures in the tech space, contributing to SponsorPay's evolution in the competitive advertising technology market.SponsorPay offers advanced DNS and redirection services, including DNS management and traffic routing solutions, aimed at improving website performance, reliability, and security. Its services cater to a diverse client base, including e-commerce platforms and content delivery networks, focusing on critical operational needs like uptime assurance, improved load times, and efficient traffic management across geographical locations. The company serves clients in North America, Europe, and Asia-Pacific, providing tailored solutions to enhance their online presence.In 2014, SponsorPay reported a revenue of EUR 85,109,547.80, reflecting its strong subscription-based service model. The company also reported an EBITDA of EUR -22,756,279.40, indicating the operational challenges faced during that period as it navigated its growth and market positioning.Following its acquisition in 2014, SponsorPay aims to leverage the resources and support from RNTS Media to expand its product offerings and market reach. The company is focused on launching new products designed for optimizing digital advertising efforts and enhancing client engagement strategies. Plans for geographic expansion include targeting additional markets in Europe and North America by 2016 to establish a stronger presence. The recent funding will be utilized to enhance technological capabilities and support new product development, ensuring the firm remains competitive in the evolving digital advertising landscape.

## Funding rounds

- Series A, Feb 24, 2011, $5M — NGP Capital, Team Europe, Hasso Plattner Ventures
- Series A, Jun 9, 2010, $5M — Team Europe, Hasso Plattner Ventures
- Seed, Apr 1, 2009 — Team Europe

## Investors

- Team Europe (https://capitalatlas.ai/funds/team-europe) — Seed, Series A
- Hasso Plattner Ventures (https://capitalatlas.ai/funds/hasso-plattner-ventures) — Series A
- NGP Capital (https://capitalatlas.ai/funds/ngp-capital) — Series A