# Splitmetrics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/splitmetrics

- Industry: Software
- Headquarters: Wilmington, US
- Website: www.splitmetrics.com
- Latest round: Seed (Sep 21, 2018)
- Investors on record: 1

## About

Based in California, US, and founded in 2014 by CEO, Max Kamenkov, Splitmetrics operates as a software company offering an ecosystem of mobile growth products and services. Splitmetrics brand is comprised by SplitMetrics Acquire (formerly SearchAdsHQ), SplitMetrics Optimize and SplitMetrics Agency. The company initially started as with the idea to make app marketers successful with mobile A/B testing tool, developing later into a provider of Apple Search ads optimization solutions. In September 2021, Splitmetrics raised Seed funding from new investor Digital Future, and in November 2023, SplitMetrics has acquired App Radar. 

SplitMetrics products inlcude SplitMetrics Acquire (formerly SearchAdsHQ) which helps manage and optimize Apple Search Ads campaigns; SplitMetrics Optimize, helps run A/B tests to validate ideas, boost downloads and improve other KPIs; SplitMetrics Agency, offers a full-cycle mobile marketing agency solutions; and App Radar by SplitMetrics - an app marketing and analytics platform.

## Funding rounds

- Seed, Sep 21, 2018 — Digital Future

## Investors

- Digital Future (https://capitalatlas.ai/funds/digital-future) — Seed