# Splio

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/splio

- Industry: Software
- Headquarters: Paris, France
- Website: www.splio.com
- Total disclosed funding: $20M
- Latest round: Series C (Oct 6, 2022)
- Investors on record: 8

## About

Splio SAS is a Paris-based company specializing in customer relationship management and marketing automation solutions for retail and e-commerce sectors, enhancing customer engagement through advanced data-driven strategies.Founded in 2001 in Paris, France, Splio SAS focuses on providing innovative CRM and marketing automation solutions. The company has raised a total of EUR 4.23 mn in funding, with its latest round being a Series C on October 6, 2022, led by Sofiouest with participation from investors such as Alliance Entreprendre and Bpifrance Investissement. The company is co-led by CEOs Mireille Messine and Raphael Jore.Splio offers a comprehensive suite of products designed for customer relationship management (CRM) and marketing automation specifically for the retail and e-commerce sectors. Central to their offerings is the Splio Customer Platform, which integrates marketing automation, customer data platform (CDP), loyalty management, predictive AI, and mobile wallet functionalities. This platform enables businesses to centralize customer data, automate marketing campaigns across various channels, and personalize customer interactions to enhance engagement and sales. Splio primarily markets its products in European and North American markets, serving over 500 brands across sectors such as retail, telecommunications, and hospitality.Splio operates a subscription-based revenue model, where clients pay for access to their software services, including marketing automation tools and customer loyalty programs. Revenue is generated from licensing fees associated with its Customer Data Platform and marketing automation services, complemented by potential transactional fees from loyalty program transactions. Their services are typically contracted annually, providing a steady income stream from medium to large-sized B2B clients in the retail and e-commerce sectors. Additionally, Splio enhances its revenue by offering ongoing support and consulting services tailored to optimizing clients' marketing strategies.In October 2022, Splio SAS raised EUR 4.23 mn in Series C funding to support its growth initiatives. The company plans to develop new products focused on enhancing its customer engagement capabilities and expanding its presence in the European and North American markets. Specific release dates for upcoming products have not been disclosed, but the funding will be utilized to enhance product development and market expansion efforts.

## Funding rounds

- Series C, Oct 6, 2022, $4.1M — Omnes Capital, Alliance Entreprendre, Bpifrance Investissement, Ring Capital, Sofiouest
- Series B, Aug 28, 2019, $6M — SWEN Capital Partners, Amundi, Bpifrance Investissement, Ring Capital
- Series A, Nov 30, 2016, $10M — Amundi, Bpifrance Investissement, BNP Paribas Developpement

## Investors

- Amundi (https://capitalatlas.ai/funds/amundi) — Series A, Series B
- Bpifrance Investissement (https://capitalatlas.ai/funds/bpifrance-investissement) — Series A, Series B, Series C
- BNP Paribas Developpement (https://capitalatlas.ai/funds/bnp-paribas-developpement) — Series A
- SWEN Capital Partners (https://capitalatlas.ai/funds/swen-capital-partners) — Series B
- Ring Capital (https://capitalatlas.ai/funds/ring-capital) — Series B, Series C
- Omnes Capital (https://capitalatlas.ai/funds/omnes-capital) — Series C
- Alliance Entreprendre (https://capitalatlas.ai/funds/alliance-entreprendre) — Series C
- Sofiouest — Series C