# SpiritShop

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/spiritshop

- Industry: Retail
- Headquarters: Ann Arbor, US
- Website: www.spiritshop.com
- Total disclosed funding: $1.3M
- Latest round: Seed (Jan 14, 2014)
- Investors on record: 2

## About

SpiritShop.com is a retailer specializing in customized high school apparel and sports fan gear, offering a diverse range of clothing options tailored to educational institutions and sports enthusiasts.SpiritShop was founded in 2005 and is headquartered in Ann Arbor, US. The company focuses on providing tailored apparel solutions for high schools and sports teams. John Hart, the founder, has a history of entrepreneurship. In January 2014, SpiritShop raised USD 1.30 mn in Seed funding from investors Detroit Venture Partners and Lightbank, marking its first funding round.SpiritShop.com specializes in the customization of high school apparel and sports fan gear, catering primarily to educational institutions and sports enthusiasts. Their core product offerings include a diverse range of customizable clothing options, such as hoodies, t-shirts, and athletic wear, designed to meet the needs of high school teams and communities. The company's flagship products, like the Holloway Mens Hoodie, are made from durable fleece fabric, offering an athletic style and comfortable fit, suitable for both active and casual use. SpiritShop.com serves a wide customer base including schools, sports teams, and individuals across various geographical markets, particularly throughout the United States, fostering school spirit and team unity.SpiritShop.com generates revenue through direct-to-consumer sales and partnerships with schools and teams, facilitating bulk orders that provide discounts based on quantity. Customers can select customizable apparel items, such as the Holloway Mens Hoodie, and personalize them with designs, logos, or text, ensuring a seamless purchase experience. Pricing varies based on customization options and quantity ordered, allowing schools and teams to manage their budgets while obtaining quality apparel. The company emphasizes providing tailored solutions that enhance engagement and community spirit through its offerings.The recent Seed financing of USD 1.30 mn, completed in January 2014, will support SpiritShop's strategy for future growth by developing new customizable product lines aimed at enhancing school spirit apparel. The company plans to expand its reach into additional markets across the United States by the end of 2015, targeting both urban and suburban educational institutions. This expansion will leverage the recent investment to enhance operational capabilities and marketing efforts.

## Funding rounds

- Seed, Jan 14, 2014, $1.3M — Lightbank, Detroit Venture Partners

## Investors

- Lightbank (https://capitalatlas.ai/funds/lightbank) — Seed
- Detroit Venture Partners (https://capitalatlas.ai/funds/detroit-venture-partners) — Seed