# Spirit Free Beverages Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/spirit-free-beverages

- Industry: Consumer Products
- Headquarters: Denver, US
- Website: www.getgruvi.com
- Latest round: Seed (Sep 28, 2021)
- Investors on record: 3

## About

Based in the US, Spirit Free Beverages Co. specializes in crafting a variety of flavorful non-alcoholic beverages, including beers and wines, aimed at consumers seeking alternatives to traditional alcoholic drinks.Founded in 2019 and headquartered in Denver, Colorado, Spirit Free Beverages Co. focuses on creating non-alcoholic beverages. The company has engaged in 2 deals with its most recent funding round occurring on September 28, 2021. Niki Sawni serves as both the Founder and CEO, bringing experience from previous ventures in the beverage industry.Gruvi offers a diverse range of non-alcoholic craft beers and wines, catering to consumers who prioritize flavor without the effects of alcohol. Their primary product line includes various award-winning beverages such as Golden Era IPA, Juicy Dayz IPA, Mocha Moment, Dry Secco, Bubbly Rosé, Sangria, and Red Blend. These products are designed for individuals who are sober-curious or seeking alternatives to traditional alcoholic beverages. Gruvi targets a broad customer base that encompasses health-conscious consumers, individuals abstaining from alcohol for personal or health reasons, and those participating in social occasions where non-alcoholic options are desired. The company sells its products primarily in the United States, focusing on urban markets where demand for non-alcoholic beverages is rapidly growing.Gruvi's revenue generation model includes direct-to-consumer sales through its online platform, along with potential partnerships with retailers and wholesalers. Customers can purchase individual products or opt for subscription services to maintain a regular supply of their favorite beverages, ensuring consistent engagement with the brand. The pricing structure is designed to appeal to both casual consumers and dedicated enthusiasts, with special emphasis on their flagship products which have received significant recognition in the beverage industry. The straightforward transaction process allows customers to browse selections, add items to their cart, and checkout seamlessly, reinforcing Gruvi's commitment to customer satisfaction and convenience in a competitive market.In September 2021, Spirit Free Beverages Co. raised USD 2 million through a combination of debt and equity funding, led by Rockies Venture Club with participation from Maple Leaf Angels and Head & Heart Capital. This funding will be directed towards expanding the team, enhancing distribution efforts, and investing in product innovation. The company is focused on launching new non-alcoholic beverages and expanding its market presence in urban areas across the United States, reflecting a commitment to meet the growing consumer demand for non-alcoholic options.

## Funding rounds

- Seed, Sep 28, 2021 — Maple Leaf Angels, Rockies Venture Club, Head & Heart Capital

## Investors

- Maple Leaf Angels — Seed
- Rockies Venture Club — Seed
- Head & Heart Capital (https://capitalatlas.ai/funds/head-heart-capital) — Seed