# Spirable

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/spirable

- Industry: Software
- Headquarters: London, UK
- Website: www.spirable.com
- Total disclosed funding: $7.8M
- Latest round: Series A (Aug 16, 2019)
- Investors on record: 5

## About

Founded in 2015 and based in London, UK, Photospire Limited, dba Spirable, operates as an online platform that allows users to create video content to enhance customer engagement. Ger O’Meara and Dave O’Meara are the co-founders and co-CEOs of the company. In August 2019, Photospire Limited raised GBP 6 million in series A funding from Smedvig Capital, 24Haymarket, Downing Ventures, and FrontLine Ventures, valuing the company at GBP 22.75 million post-money. The company’s clients include Aldi, Cadbury, Heineken, Oreo, and others.

The company provides a creative performance platform that offers solutions to create, automate, distribute, and optimize data-driven video marketing, enabling businesses to capture attention and drive performance across various channels. The firm empowers businesses to increase their return on investment (ROI) by streamlining the creative and media processes. Spirable’s platform allows users to create modular and customizable video templates, personalize content based on audience data, and incorporate live and contextual data. Additionally, businesses can localize their marketing campaigns for different markets and utilize AI-driven technology to test, analyze, and optimize creative assets.

## Funding rounds

- Series A, Aug 16, 2019, $7.3M — Smedvig Capital, Frontline, 24Haymarket, Downing
- Seed, Mar 13, 2016, $0.5M — True, 24Haymarket

## Investors

- True (https://capitalatlas.ai/funds/true) — Seed
- 24Haymarket (https://capitalatlas.ai/funds/24haymarket) — Seed, Series A
- Smedvig Capital (https://capitalatlas.ai/funds/smedvig-capital) — Series A
- Frontline (https://capitalatlas.ai/funds/frontline) — Series A
- Downing (https://capitalatlas.ai/funds/downing) — Series A