# Spindrift Beverage Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/spindrift-beverage-co

- Industry: Consumer Products
- Headquarters: Newton, US
- Website: www.drinkspindrift.com/
- Total disclosed funding: $20M
- Latest round: Series B (Mar 15, 2018)
- Investors on record: 4

## About

Spindrift Beverage Co., Inc. is a US-based company specializing in premium sparkling waters and flavored sodas, catering to health-conscious consumers who value authentic taste and natural ingredients.Founded in 2010 in Newton, US, Spindrift Beverage Co., Inc. produces sparkling waters infused with real fruit. The company was established by Bill Creelman, who has a history of entrepreneurship. In January 2025, Gryphon Investors acquired a majority stake in Spindrift for USD 650 mn from previous investors. Spindrift has completed 6 deals to date, with the latest funding round being a Secondary Buyout.Spindrift Beverage Co. specializes in producing premium sparkling water and flavored sodas designed for health-conscious consumers seeking authentic taste experiences. Their core product offerings include a variety of sparkling waters made with real squeezed fruit, such as Ginger Ale, Strawberry Shortcake, and the limited-edition Yuzu Mandarin, among others. These beverages cater to a diverse client base that includes individuals and families looking for refreshing alternatives to traditional sodas and sugary drinks. Spindrift products are positioned in various markets across the United States, emphasizing the brand's commitment to natural ingredients and sustainability. The company prioritizes quality and flavor, ensuring that every drink preserves the unique aroma and taste of its natural components, appealing to health-oriented consumers who value transparency in ingredient sourcing.The revenue model for Spindrift Beverage Co. revolves around direct-to-consumer sales as well as retail partnerships, enabling a broad distribution of their sparkling beverages. Transactions typically occur through online orders, where customers can purchase individual cases or variety packs directly from the company, or through retailers and wholesalers that stock their products in stores nationwide. Standard pricing for their offerings includes cases of 12 and 24 cans, with flagship products like Ginger Ale and Strawberry Shortcake priced around USD 25.99 for 12-can cases and USD 26 for 24-can cases. This pricing strategy positions Spindrift as a mid-range option within the sparkling beverage market, appealing to both health-conscious consumers and casual drinkers looking for flavorful alternatives. The company’s commitment to quality and customer engagement through promotions, such as sitewide discounts, further enhances its revenue potential.In January 2025, Gryphon Investors acquired a majority stake in Spindrift Beverage Co., Inc. for USD 650 mn, aiming to support the company’s next phase of growth and market reach expansion. Spindrift plans to launch several new products designed to cater to evolving consumer tastes, with specific release dates to be announced. Additionally, the company is targeting expansion into new geographic regions across the United States, leveraging the recent funding to enhance product development and distribution efforts.

## Funding rounds

- Series B, Mar 15, 2018, $20M — VMG Partners, Prolog Ventures, KarpReilly, RiverPark Advisors

## Investors

- VMG Partners (https://capitalatlas.ai/funds/vmg-partners) — Series B
- Prolog Ventures (https://capitalatlas.ai/funds/prolog-ventures) — Series B
- KarpReilly (https://capitalatlas.ai/funds/karpreilly) — Series B
- RiverPark Advisors (https://capitalatlas.ai/funds/riverpark-advisors) — Series B