# Spiich Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/spiich-labs

- Industry: Software
- Headquarters: Stockholm, Sweden
- Website: www.spiich.ai
- Total disclosed funding: $3.4M
- Latest round: Seed (Sep 23, 2026)
- Investors on record: 5

## About

Based in Sweden, Spiich Labs develops AI solutions that optimize sales processes by automating administrative tasks, allowing users to focus on closing deals efficiently.Spiich Labs, founded in 2025, is headquartered in Stockholm, Sweden. The company specializes in AI-powered sales assistance, streamlining CRM updates and meeting preparations. Spiich Labs raised EUR 600,000 in pre-seed funding on October 02, 2025, led by Ampli Ventures, marking its first significant deal.Spiich is an AI-powered sales assistant designed to streamline sales processes by automating administrative tasks such as CRM updates, meeting preparation, and follow-ups. Its core functionality allows users to update their customer relationship management (CRM) systems instantly through voice or text commands, eliminating the need for laptops or manual forms. The platform synthesizes information from various sources including CRM data, email, and news, providing users with daily briefs to keep them informed and prepared for meetings. Spiich targets a diverse clientele that includes sales professionals and teams across various industries seeking to enhance their productivity and focus on closing deals rather than administrative duties. The service is available in multiple geographical markets, catering to users in North America, Europe, and other regions where digital sales support is essential.Spiich generates revenue through a subscription-based model, offering various pricing plans tailored to different user needs. Clients can choose from individual subscriptions or team packages, which provide access to the full suite of features, including real-time CRM updates and automated meeting briefs. The structure of these transactions typically involves direct relationships with business-to-business (B2B) clients, allowing for scalable integration with existing sales workflows. By facilitating seamless connections with platforms like HubSpot, Salesforce, and Slack, Spiich enhances the sales process, ultimately driving value for users and establishing a sustainable revenue stream through its innovative AI solutions. In September 2026, Spiich raised EUR 3 million in seed funding led by new investor Ugly Duckling Ventures, with participation from other new investors Alliance Venture and Cherry Ventures. Returning investor Ampli Ventures and individual investors also participated in the round. The company will use the September 2026 funding to support the growth of its engineering workforce and expansion plans initiatives.

## Funding rounds

- Seed, Sep 23, 2026, $3.4M — Alliance Venture, Cherry Ventures, Ugly Duckling Ventures, Ampli Ventures, Further Than Capital

## Investors

- Alliance Venture (https://capitalatlas.ai/funds/alliance-venture) — Seed
- Cherry Ventures (https://capitalatlas.ai/funds/cherry-ventures) — Seed
- Ugly Duckling Ventures (https://capitalatlas.ai/funds/ugly-duckling-ventures) — Seed
- Ampli Ventures (https://capitalatlas.ai/funds/ampli-ventures) — Seed
- Further Than Capital — Seed