# Spenda

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/spenda

- Industry: Financial Services
- Headquarters: Sydney, Australia
- Website: www.invigo.com.au
- Latest round: Seed (Jun 1, 2016)
- Investors on record: 1

## About

Based in Australia, Spenda Ltd. provides innovative financial and operational solutions to enhance efficiency for businesses through advanced software applications, serving clients across various sectors.Founded in 2017 in Sydney, Australia, Spenda Ltd. specializes in offering advanced software solutions tailored for operational efficiency and customer engagement. The company was recently acquired by Cirralto Limited in July 2021 for AUD 7 million, allowing for the integration of its technologies and enhancement of payment services. The founders of Spenda Ltd. include Celeste Davis and Eyal Nir, both of whom also serve as its CEOs.Invigo specializes in delivering a range of innovative solutions tailored to meet the needs of its diverse clientele. The company’s core offerings include advanced software applications designed for both operational efficiency and customer engagement across various sectors. Each product aims to streamline processes, enhance productivity, and provide actionable insights for businesses, ultimately solving challenges related to workflow management and data analysis. Invigo serves a broad spectrum of clients, including small to medium-sized enterprises and large corporations, facilitating their operations in markets such as Australia, North America, and Europe. The company’s commitment to quality and customer satisfaction is reflected in its ongoing development and enhancement of services, ensuring users can leverage the latest technologies to remain competitive in their respective industries.Invigo’s revenue model is built around a combination of subscription-based services and B2B partnerships, providing a consistent income stream while fostering long-term client relationships. Clients typically engage in annual or multi-year contracts, which grant them access to Invigo's suite of products, including proprietary software solutions that enhance their operational capabilities. The pricing structure may vary based on the scale of use and specific service agreements, allowing for tailored solutions that meet different business needs. Flagship products within the offerings are designed to address the critical demands of modern businesses, ensuring that clients can effectively navigate their operational landscapes while driving profitability. Through these strategic transactions, Invigo maintains a robust financial foundation that supports its growth and innovation initiatives.Following the acquisition by Cirralto Limited, Spenda Ltd. will focus on integrating its core platform and leveraging its existing technologies to create economies of scale in payment services. The company aims to enhance its offerings with multi-option payment services, including Buy Now Pay Later (BNPL) and Pay by Installment strategies targeted at B2B customers. These initiatives will be supported by the recent funding of AUD 7 million from the acquisition deal completed on July 5, 2021. The strategic direction is geared towards expanding into international markets across North America and Europe, with plans to launch new products and services tailored to the operational needs of clients within these regions.

## Funding rounds

- Seed, Jun 1, 2016 — Investible

## Investors

- Investible (https://capitalatlas.ai/funds/investible) — Seed