# Spectrm Publishing UG

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/spectrm-publishing

- Industry: Software
- Headquarters: Berlin, Germany
- Website: www.spectrm.io
- Total disclosed funding: $9.5M
- Latest round: Series B (Jun 6, 2023)
- Investors on record: 5

## About

Spectrm Publishing UG specializes in conversational marketing automation, providing brands with AI-driven chatbot solutions to enhance customer engagement and drive sales across various digital messaging platforms.Founded in 2016, Spectrm Publishing UG is based in Berlin, Germany and operates as an independent entity. The company focuses on developing conversational marketing solutions, having completed three investment rounds to facilitate its growth. The latest funding round occurred on June 6, 2023, when the company raised USD 6.5 mn in a Series B funding led by 3TS Capital Partners, with participation from Bertelsmann Digital Media Investments, Lerer Hippeau Ventures, and North Base Media. The founders, Jendrik Höft and Max Koziolek, have previous entrepreneurial experience contributing to the company's strategic direction.Spectrm offers a comprehensive conversational marketing automation platform primarily designed to facilitate meaningful interactions between brands and consumers through AI-driven chatbots. These chatbots engage users across popular messaging platforms, including WhatsApp, Facebook Messenger, and Instagram DMs, allowing brands to effectively drive sales and foster customer loyalty. By leveraging advanced large language models, the platform creates personalized dialogues based on customer interactions. Spectrm serves a diverse client base, including notable global brands in the automotive, retail, and telecommunications sectors, with clients like Telekom, Zalando, and Volkswagen, operating in markets across North America, Europe, and parts of Asia.Spectrm's revenue model is based on subscription access to its conversational marketing platform. Clients utilize its chatbot capabilities for direct consumer engagement, with offerings that include chatbot platforms, conversational AI features, and omnichannel messaging services. These services are typically bundled into various pricing tiers tailored to client needs, varying by message volume, complexity of chatbots, and customization levels. Transactions occur through direct agreements with brands seeking to optimize their marketing strategies, establishing a B2B arrangement that allows companies to automate and enhance customer interactions.In June 2023, Spectrm Publishing UG raised USD 6.5 mn in Series B funding to accelerate the development of its next-gen AI Engagement Platform and enhance integration with CRM systems, aimed at increasing conversion rates and capturing zero-party data for consumer lifecycle management. The funding will also support improvements to the marketing tool and expansion efforts primarily targeting Europe and the US, aligning with the company's strategic objectives to enhance segmentation and retention marketing.

## Funding rounds

- Series B, Jun 6, 2023, $6.5M — 3TS Capital Partners, Lerer Hippeau Ventures, Bertelsmann Digital Media Investments, North Base Media
- Series A, May 26, 2020, $3M — Runa Capital

## Investors

- Runa Capital (https://capitalatlas.ai/funds/runa-capital) — Series A
- 3TS Capital Partners (https://capitalatlas.ai/funds/3ts-capital-partners) — Series B
- Lerer Hippeau Ventures — Series B
- Bertelsmann Digital Media Investments (https://capitalatlas.ai/funds/bertelsmann-digital-media-investments) — Series B
- North Base Media (https://capitalatlas.ai/funds/north-base-media) — Series B