# Specialty Food Retailers

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/specialty-food-retailers

- Industry: Food
- Headquarters: Singapore, Singapore
- Website: www.saladstop.com.sg
- Total disclosed funding: $14M
- Latest round: Series B (Nov 12, 2021)
- Investors on record: 6

## About

Specialty Food Retailers, Inc. operates SaladStop!, a brand focused on delivering fresh, customizable meal options that cater to health-conscious consumers in Singapore and beyond.Founded in 2009 in Singapore, Specialty Food Retailers, Inc. specializes in healthy meal offerings through its SaladStop! brand. The company has navigated its growth by successfully raising SGD 12 million in Series B funding in November 2021, led by Temasek Holdings. The founders, Adrien Desbaillets and Daniel Desbaillets, have established the brand as a leader in the healthy dining segment, operating over 80 outlets across various Asian markets.SaladStop! specializes in the provision of fresh, healthy meal options, including salads, wraps, warm protein bowls, and activated smoothies. The core offerings focus on customizable meals that cater to various dietary preferences, reflecting the growing demand for nutritious eating. Customers can select ingredients guided by nutritional expertise to create meals that align with their individual health goals. This emphasis on customization allows SaladStop! to serve a diverse clientele, including health-conscious individuals, busy professionals, and families seeking convenient nutrition.In the most recent year, 2023, Specialty Food Retailers, Inc. reported revenue of SGD 17,131,778 and an EBITDA of SGD 790,170. The company generates revenue through direct-to-consumer transactions at its outlets, where customers can purchase meals made to order. This transactional structure positions SaladStop! favorably within the competitive landscape of healthy dining.Specialty Food Retailers, Inc. intends to leverage its recent funding of SGD 12 million to expand its presence into four new Asian markets by 2025. The funding, raised in Series B financing, will support the launch of new products and enhance operational capabilities to meet the demand for healthy meal options. This strategic growth plan positions the company for continued development in the evolving food service landscape.

## Funding rounds

- Series B, Nov 12, 2021, $11M — Temasek Holdings, Vulcan, East Ventures, DSG Consumer Partners, K3 Ventures
- Series A, Aug 21, 2017, $2.8M — DSG Consumer Partners, Hera Capital

## Investors

- DSG Consumer Partners (https://capitalatlas.ai/funds/dsg-consumer-partners) — Series A, Series B
- Hera Capital (https://capitalatlas.ai/funds/hera-capital) — Series A
- Temasek Holdings — Series B
- Vulcan (https://capitalatlas.ai/funds/vulcan) — Series B
- East Ventures (https://capitalatlas.ai/funds/east-ventures) — Series B
- K3 Ventures (https://capitalatlas.ai/funds/k3-ventures) — Series B