# Sparty

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sparty

- Industry: Consumer Products
- Headquarters: Tokyo, Japan
- Website: www.sparty.jp
- Total disclosed funding: $37M
- Latest round: Series C (May 19, 2022)
- Investors on record: 6

## About

Based in Japan, Sparty, Inc. specializes in personalized direct-to-consumer health and beauty products, utilizing technology to enhance individual beauty and well-being for its diverse clientele.Sparty, Inc. was founded in 2017 in Tokyo, Japan, and focuses on developing D2C health and beauty solutions. The company has completed a total of 7 deals, with its most recent deal occurring on May 19, 2022. Sparty secured JPY 1.76 billion in Series C funding led by L'Oreal BOLD Ventures, bringing the total amount raised to JPY 1.76 billion and achieving a current company valuation of JPY 25,594.158 million. The founder, Diana López, has an entrepreneurial background, although details of previous ventures are not provided.Sparty, Inc. specializes in personalized direct-to-consumer (D2C) health and beauty products, with a focus on technology-driven enhancements for individual beauty and well-being. The company's offerings include the MEDULLA product line, featuring customized hair care treatments designed for various hair types and concerns. Recent product innovations include a new hair serum and botanical head scrub, catering to consumer needs in hair health and maintenance. Sparty extends its market reach beyond Japan, serving international consumers through e-commerce and retail partnerships across North America and parts of Asia.Sparty, Inc. generates revenue predominantly via direct-to-consumer sales through a subscription model that facilitates regular delivery of personalized products. This model promotes customer loyalty and repeat purchases. The MEDULLA series employs a premium pricing strategy that ensures high-quality, bespoke solutions for customers. Additionally, Sparty engages in retailer partnerships to widen its distribution network, allowing the company to effectively meet the unique requirements of its customer base while fostering sustainable revenue growth through these diversified sales channels.The funding raised in May 2022 will be utilized by Sparty, Inc. to support its global expansion initiatives. The company aims to launch new products in the coming year, enhancing its current portfolio with innovative solutions tailored to consumer needs. Sparty is strategically targeting expansion into new geographic markets, including North America and additional regions in Asia, to broaden its reach and customer base.

## Funding rounds

- Series C, May 19, 2022, $14M — Bold
- Series C, Aug 13, 2021, $18M — Akatsuki Ventures, MARUI GROUP, JIC Venture Growth Investments
- Series B, Jan 23, 2020, $5.5M — Akatsuki Ventures, XTech Ventures, MARUI GROUP, JINS HOLDINGS

## Investors

- Akatsuki Ventures (https://capitalatlas.ai/funds/akatsuki-ventures) — Series B, Series C
- XTech Ventures (https://capitalatlas.ai/funds/xtech-ventures) — Series B
- MARUI GROUP — Series B, Series C
- JINS HOLDINGS — Series B
- JIC Venture Growth Investments (https://capitalatlas.ai/funds/jic-venture-growth-investments) — Series C
- Bold — Series C