# Spartoo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/spartoo

- Industry: Internet
- Headquarters: Grenoble, France
- Website: www.spartoo.com
- Total disclosed funding: $39M
- Latest round: Series C (Mar 17, 2012)
- Investors on record: 4

## About

Spartoo SAS is a France-based online retailer specializing in footwear, bags, and clothing, primarily targeting female customers with a diverse range of fashion products.Founded in 2006 in Grenoble, France, Spartoo SAS operates as an online shop offering a variety of fashion items. The company was established by Boris Saragaglia, who has an extensive background in retail. Spartoo has successfully transitioned to an online-focused business model and has recently gone public with an IPO in July 2021, raising EUR 27.30 million.Spartoo is a leading online retailer specializing in a wide array of footwear, bags, and clothing, catering primarily to a female clientele. The company offers an extensive selection of shoes, including sneakers, ballerinas, moccasins, boots, and high heels, as well as seasonal items such as sandals and espadrilles. Spartoo's offerings are designed to meet diverse fashion needs, from casual wear to formal occasions, effectively addressing the desire for style, comfort, and affordability among its customers. The company serves a broad client base across multiple geographical markets, including France, Italy, Spain, and Germany, ensuring a robust online shopping experience that emphasizes both trendy and classic styles. Additionally, Spartoo provides accessories and clothing to complement its primary product line, further enhancing its appeal to fashion-conscious consumers.For the year 2023, Spartoo reported revenue of EUR 126,445,806,773.70 and an EBITDA of EUR 6,824,438,323.50. The company operates primarily on a direct-to-consumer business model, generating revenue through e-commerce transactions on its platform. Spartoo engages in standard sales transactions, where customers purchase products directly from the website, with an emphasis on seasonal promotions and discounts to attract buyers. The firm also offers loyalty incentives, such as discounts for students and occasional promotional events like Black Friday, which are designed to drive sales and enhance customer retention. By focusing on both stylish and practical products, Spartoo aims to maximize its market penetration and revenue generation in the competitive online retail landscape.Spartoo intends to leverage its recent IPO funding of EUR 27.30 million to support its expansion across the European market. The company plans to introduce new product lines and enhance its offerings in the coming years. By targeting additional markets beyond its current presence in France, Italy, Spain, and Germany, Spartoo aims to broaden its customer base. The funding will also facilitate the scaling of operations to support its growth initiatives and meet the evolving demands of fashion consumers.

## Funding rounds

- Series C, Mar 17, 2012, $18M — Highland Capital Partners, Credit Mutuel Equity, Endeavour Vision, A Plus Finance
- Series B, Jan 29, 2010, $17M — Highland Capital Partners, Credit Mutuel Equity, Endeavour Vision, A Plus Finance
- Series A, Dec 19, 2007, $3.1M — Credit Mutuel Equity, A Plus Finance

## Investors

- Credit Mutuel Equity (https://capitalatlas.ai/funds/credit-mutuel-equity) — Series A, Series B, Series C
- A Plus Finance (https://capitalatlas.ai/funds/a-plus-finance) — Series A, Series B, Series C
- Highland Capital Partners (https://capitalatlas.ai/funds/highland-capital-partners) — Series B, Series C
- Endeavour Vision (https://capitalatlas.ai/funds/endeavour-vision) — Series B, Series C