# Sparkup

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sparkup

- Industry: Education/Training
- Headquarters: Israel
- Website: http://www.sparkup.com
- Total disclosed funding: $0.1M
- Latest round: Seed (Nov 9, 2012)
- Investors on record: 1

## About

Sparkup Ltd develops innovative technology that enhances children's reading experiences through interactive storytelling. Their flagship product fosters literacy and family connections across distances by combining physical books with personalized audio content.Founded in 2009 in Israel, Sparkup Ltd is focused on creating engaging reading solutions for children. The company was co-founded by Adam Cole, Adriano Pereira, Mindy Bailey, and Vincent Bruneau, with Adriano Pereira serving as the CEO. Sparkup has raised a total of USD 0.15 mn in Seed funding from Kima Ventures as of November 9, 2012, enabling its growth in the educational technology market.Sparkup primarily offers the Sparkup Reader, a portable device that attaches to physical books, allowing children to listen to stories read aloud by their family members, promoting literacy, language skills, and emotional connections. This product targets children, including those with special needs, and addresses a range of needs for parents, educators, and caregivers, particularly in the United States and select international markets.Sparkup's revenue model revolves around direct-to-consumer sales, primarily through the Sparkup Reader and accompanying books. Customers purchase the device with an introductory bundle of two bestselling picture books. The pricing is structured to be accessible for families, and revenue is generated from one-time purchases, with potential growth through collaborations with educational institutions and libraries.Sparkup plans to utilize the recent Seed funding of USD 0.15 mn to develop new products aimed at enhancing the reading experience, with specific launches expected in the upcoming year. The company is also targeting expansion into additional international markets by the end of 2023 to broaden its user base. This strategic growth will leverage the innovative capabilities of the Sparkup Reader to foster a love for reading among children globally.

## Funding rounds

- Seed, Nov 9, 2012, $0.1M — Kima Ventures

## Investors

- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Seed