# SparkPlug

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sparkplug-2

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.sparkplug.app
- Total disclosed funding: $8.8M
- Latest round: Series A (Dec 5, 2022)
- Investors on record: 10

## About

Based in California, US, and founded in 2018 by Andrew Duffy, and Jacob Sky Levin, SparkPlug operates as a software company that provides an employee rewards and campaign management platform designed to increase revenue and retention rates for restaurants, retailers, and consumer goods companies they work with. In November 2022, SparkPlug raised USD 8 million in series A funding led by Lightbank, with participation from Industry Ventures. Returning investor TenOneTen Ventures.

SparkPlug creates performance management software for sales teams with the goal of increasing motivation, engagement, and incentives among sales employees. The company provides features including integration with point-of-sale systems, automated sales reporting, setting team and individual goals, organizing sales challenges, tracking commissions, offering customizable prizes and rewards, generating personalized sales scorecards, and forecasting sales. The company's suite of services assists retailers and bran,

As of August 2023, the company generates revenue by providing USD 199 for retailers and restaurants.

## Funding rounds

- Series A, Dec 5, 2022, $6.3M — Industry Ventures, Lightbank, TenOneTen Ventures
- Seed, Oct 14, 2021, $2.5M — Factual Inc., TenOneTen Ventures, Service Provider Capital, Supernode Ventures, Social Native Inc., Argonautic Ventures, Applied Semantics, Inc., The Syndicate Group
- Seed, Feb 15, 2021 — Argonautic Ventures

## Investors

- Argonautic Ventures (https://capitalatlas.ai/funds/argonautic-ventures) — Seed
- Factual Inc. — Seed
- TenOneTen Ventures (https://capitalatlas.ai/funds/tenoneten-ventures) — Seed, Series A
- Service Provider Capital (https://capitalatlas.ai/funds/service-provider-capital) — Seed
- Supernode Ventures (https://capitalatlas.ai/funds/supernode-ventures) — Seed
- Social Native Inc. — Seed
- Applied Semantics, Inc. — Seed
- The Syndicate Group (https://capitalatlas.ai/funds/the-syndicate-group) — Seed
- Industry Ventures (https://capitalatlas.ai/funds/industry-ventures) — Series A
- Lightbank (https://capitalatlas.ai/funds/lightbank) — Series A