# Sparkly Key

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sparkly-key

- Industry: Media
- Headquarters: Hangzhou, China
- Latest round: Series C (Nov 15, 2016)
- Investors on record: 3

## About

Founded in 2005 and headquartered in Hangzhou, China, Sparkly Key is engaged in the development and production of animation content. Over the years, the company has built a portfolio of original animated works and has developed a presence in the Chinese digital content and animation market. Sparkly Key holds multiple trademarks under “Sparkkey Animation Studio". In July 2025, the company listed on the Chinese NEEQ under the ticker 874800. The company provides digital content production services with a focus on animated films and television series. The company develops original 3D animation IPs, manages end-to-end animation production and is involved in character design, story development, and post-production. Its services also include the licensing and merchandising of proprietary animated content. The company generates revenue through animation production contracts, licensing its proprietary animated IPs and selling related merchandising rights. Sparkly Key plans to expand its original IP portfolio and increase its presence in international animation markets through co-productions and content licensing agreements.

## Funding rounds

- Series C, Nov 15, 2016 — Ourpalm Games, We Capital, Xingwang Capital

## Investors

- Ourpalm Games — Series C
- We Capital (https://capitalatlas.ai/funds/we-capital) — Series C
- Xingwang Capital (https://capitalatlas.ai/funds/xingwang-capital) — Series C