# SPARK AI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/spark-ai

- Industry: Software
- Headquarters: Denver, US
- Website: www.sparkserv.com/
- Latest round: Seed (Jan 28, 2026)
- Investors on record: 2

## About

Based in Colorado, US, and founded in 2024 by co-founders McKenna Valley (CEO) and TJ Higgins (CTO), SparkServ Inc., doing business as Spark AI operates as a provider of AI-driven coaching and analytics solutions to automotive dealerships, improving business development center (BDC) performance.  In January 2026, SparkServ Inc. raised seed funding led by investor New Stack Ventures, with participation from another investor Automotive Ventures.

SparkServ's primary offering is an advanced platform intended to improve the efficiency of Business Development Centers (BDC) within the automotive industry. The core functionality of SparkServ revolves around utilizing artificial intelligence and data analytics to provide actionable coaching and insights for automotive BDC representatives. This platform processes call recording data to equip sales agents with effective talk tracks to handle objections and optimize their communication strategies, increasing appointment rates and revenue per representative. SparkServ's solutions are particularly aimed at automotive dealerships, providing them with tools that facilitate the onboarding of new sales staff, improve objection handling, and improve overall productivity. The company serves a diverse clientele, including automotive dealerships across North America, helping them simplify their operations and improve customer engagement.

SparkServ generates revenue primarily through a subscription-based model, providing ongoing access to its software platform for automotive dealerships.

SparkServ aims to expand into new markets, specifically targeting the Canadian automotive sector by the end of 2025, further broadening its reach within North America.

## Funding rounds

- Seed, Jan 28, 2026 — New Stack Ventures, Automotive Ventures

## Investors

- New Stack Ventures (https://capitalatlas.ai/funds/new-stack-ventures) — Seed
- Automotive Ventures (https://capitalatlas.ai/funds/automotive-ventures) — Seed