# SpangleAI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/spangleai

- Industry: Software
- Headquarters: Bellevue, US
- Website: www.spangle.ai
- Total disclosed funding: $21M
- Latest round: Series A (Jan 8, 2026)
- Investors on record: 4

## About

Spangle.ai, LLC is an innovative technology company that specializes in AI-driven solutions tailored for the e-commerce sector, enhancing customer experiences and optimizing online shopping.Spangle.ai, LLC develops advanced AI technologies for the e-commerce industry, originally founded in 2024 in Bellevue, US. In January 2026, Spangle.ai, LLC raised USD 15 million in series A funding led by investor NewRoad Capital Partners, with participation from DNX Ventures, Streamlined Ventures and Madrona Venture Group. Spangle offers a sophisticated AI platform specifically designed for the e-commerce sector, focused on enhancing customer experiences by linking marketing with online shopping. Central to Spangle's offerings is ProductGPT, a proprietary large product model that interprets context, consumer interactions, and merchant data to create self-optimizing shopping journeys. The platform delivers contextually relevant, one-to-one interactions that adapt in real time based on consumer engagement, maximizing revenue for retailers while streamlining operations. Target customers include a range of retailers from Fortune 500 companies to disruptive direct-to-consumer (DTC) brands, with notable clients such as WHP Global and SPARC utilizing Spangle’s AI capabilities to improve their digital commerce strategies. Spangle's solutions are applicable across diverse geographical markets including North America and Europe, where the demand for innovative e-commerce solutions is rapidly growing.Spangle generates revenue through a B2B model, providing its AI technology to retail partners under a subscription-based pricing structure. Clients engage with Spangle's services through partnerships involving the use of ProductGPT technology and other AI-driven solutions aimed at enhancing customer experiences and increasing conversion rates. Each retailer subscribes to Spangle's offerings, which include tailored implementations of their AI platform that adapt to their specific needs. Transactions typically involve ongoing fees for access to the platform, support, and updates, fostering long-term relationships with retail partners. This revenue model allows Spangle to efficiently scale its services while continuously delivering value to clients in the fast-evolving e-commerce landscape. In January 2026, Spangle.ai, LLC raised USD 15 million in series A funding led by investor NewRoad Capital Partners, with participation from DNX Ventures, Streamlined Ventures and Madrona Venture Group. The company will use the funding to increase investment in R&D, expand the engineering team, and develop retail opportunities.

## Funding rounds

- Series A, Jan 8, 2026, $15M — Madrona Venture Group, DNX Ventures, Streamlined Ventures, NewRoad Capital Partners
- Seed, Mar 18, 2025, $6M — Madrona Venture Group, Streamlined Ventures

## Investors

- Madrona Venture Group (https://capitalatlas.ai/funds/madrona-venture-group) — Seed, Series A
- Streamlined Ventures (https://capitalatlas.ai/funds/streamlined-ventures) — Seed, Series A
- DNX Ventures (https://capitalatlas.ai/funds/dnx-ventures) — Series A
- NewRoad Capital Partners (https://capitalatlas.ai/funds/newroad-capital-partners) — Series A