# Soylent Nutrition

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/soylent-nutrition

- Industry: Food
- Headquarters: Los Angeles, US
- Website: www.soylent.com
- Total disclosed funding: $72M
- Latest round: Series B (Apr 20, 2017)
- Investors on record: 8

## About

Soylent Nutrition, Inc. is a US-based company focused on developing nutritionally complete meal replacement products that cater to the health-conscious and busy individuals seeking convenient dietary solutions.Founded in 2012 in Los Angeles, US, Soylent specializes in creating meal replacement products. The company has undergone significant changes, including being acquired by Starco Brands, Inc. in February 2023 for undisclosed financial terms. Soylent's CEO, Demir Vangelov, continues to lead the company. Prior to his role at Soylent, Vangelov had experience with other ventures, although specific details of those ventures are not provided. Soylent has successfully completed a Series B funding round in which it raised USD 50.00 mn, bringing the total amount raised to USD 50.00 mn and the current company valuation to USD 346.82 mn. The latest funding was led by GV, with participation from Andreessen Horowitz, Lerer Hippeau Ventures, and Tao Capital Partners.Soylent specializes in providing nutritionally complete meal replacement products designed to offer convenience and health benefits to consumers. Their core offerings include ready-to-drink meal shakes, meal powders, protein drinks, and functional coffee, which contain a balanced mix of macronutrients—proteins, fats, carbohydrates—along with essential vitamins and minerals. These products cater to busy individuals, athletes, and those managing dietary restrictions or weight goals, and are available in the United States, Canada, and select international markets, making them suitable for meal replacement or supplementation in daily diets.Soylent's revenue model primarily revolves around direct-to-consumer sales and subscription services. Customers can receive regular deliveries of their preferred products, with retail partnerships further enhancing accessibility through grocery and health food stores. The flagship product line includes Complete Meal shakes and powders, designed to provide all necessary nutrients in a single serving. Transactions occur through individual purchases and subscription plans that offer convenience at competitive pricing, often including discounts for bulk orders to foster long-term customer loyalty.Following its acquisition by Starco Brands, Inc. on February 22, 2023, Soylent aims to leverage its resources for business expansion, focusing on adjacent category whitespaces. Future growth strategies include the development of new product lines and potential geographic expansion, although specific new markets and product details have not been disclosed. The recent Series B funding will support these initiatives, enhancing the company's capability to innovate and reach a broader consumer base.

## Funding rounds

- Series B, Apr 20, 2017, $50M — GV, Andreessen Horowitz, Lerer Hippeau Ventures, Tao Capital Partners
- Series A, Jan 14, 2015, $20M — Index Ventures, Andreessen Horowitz, Lerer Hippeau Ventures
- Seed, Oct 21, 2013, $1.5M — Andreessen Horowitz, Lerer Hippeau Ventures, Initialized Capital, Hydrazine Capital
- Seed, Sep 1, 2012, $0.1M — Y Combinator

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Seed, Series A, Series B
- Lerer Hippeau Ventures — Seed, Series A, Series B
- Initialized Capital (https://capitalatlas.ai/funds/initialized-capital) — Seed
- Hydrazine Capital (https://capitalatlas.ai/funds/hydrazine-capital) — Seed
- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Series A
- GV (https://capitalatlas.ai/funds/gv) — Series B
- Tao Capital Partners (https://capitalatlas.ai/funds/tao-capital-partners) — Series B