# Sovrn Holdings

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sovrn-holdings

- Industry: Software
- Headquarters: Boulder, US
- Website: www.sovrn.com
- Total disclosed funding: $36M
- Latest round: Series C (May 19, 2022)
- Investors on record: 5

## About

Sovrn Holdings, Inc. delivers innovative technology solutions that empower publishers to optimize their advertising and commerce revenue on the open web, enhancing revenue generation and operational efficiency.Sovrn Holdings, Inc. specializes in providing technology solutions for publishers. Founded in 2014 in Boulder, US, by Mikey Taylor and Zac Anderson, the company has engaged in 4 deals with the most recent deal occurring on May 19, 2022. Its latest funding round was a Series C, where it raised USD 35.58 mn, led by Foundry Group, with participation from Archer Capital Group, Lexington Partners, Progress Ventures, and Structural Capital. The total amount raised by the company is USD 35.58 mn, with a current valuation of USD 252.549 mn.Sovrn offers a comprehensive suite of technology solutions tailored for publishers, aimed at optimizing advertising and commerce revenue. Key offerings include the Sovrn Ad Exchange, which provides a robust pipeline for advertising demand; Sovrn Commerce, which streamlines affiliate marketing; and Sovrn Signal, focused on enhancing engagement through attention measurement. Their services support a diverse range of clients including publishers and content creators across North America, Europe, and parts of Asia.Sovrn generates revenue primarily through technology-driven solutions, structured around service agreements with publishers and affiliates. Their business model is based on B2B transactions, with subscription-based services for access to the Ad Exchange, Commerce tools, and Signal technology. Clients pay subscription fees based on traffic volume and service level, leveraging Sovrn's data-driven insights to enhance revenue streams.In May 2022, Sovrn Holdings, Inc. raised USD 35.58 mn in a Series C funding round to support its strategic growth initiatives. The company plans to utilize these resources to pursue acquisitions and expand its product offerings. While specific upcoming products have not been disclosed, Sovrn is focused on enhancing its capabilities and expanding into new geographic regions, aiming for broader market presence by targeting additional markets in Europe and Asia.

## Funding rounds

- Series C, May 19, 2022, $36M — Foundry Group, Progress Ventures, Structural Capital Partners, Archer Capital Group, Lexington Partners

## Investors

- Foundry Group (https://capitalatlas.ai/funds/foundry-group) — Series C
- Progress Ventures (https://capitalatlas.ai/funds/progress-ventures) — Series C
- Structural Capital Partners (https://capitalatlas.ai/funds/structural-capital-partners) — Series C
- Archer Capital Group (https://capitalatlas.ai/funds/archer-capital-group) — Series C
- Lexington Partners (https://capitalatlas.ai/funds/lexington-partners) — Series C