# Southern Health Foods Pvt.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/southern-health-foods-pvt

- Industry: Food
- Headquarters: Chennai, India
- Website: www.mannafoods.in
- Total disclosed funding: $21M
- Latest round: Series A (Dec 20, 2017)
- Investors on record: 3

## About

Southern Health Foods Pvt. Ltd. operates in the health foods sector, specializing in millet-based products that cater to health-conscious consumers seeking nutritious alternatives to traditional grains.Founded in 2000 and headquartered in Chennai, India, Southern Health Foods Pvt. Ltd. develops natural millet-based health food products. The company has engaged in 4 deals, with the most recent funding round occurring on March 8, 2022, where it raised INR 351.56 million led by Fulcrum Venture India. Nazar ISAK, the founder, has not been publicly noted for founding other companies. The company has achieved a current valuation of INR 2310.69 million.Manna Foods, a brand under Southern Health Foods Pvt. Ltd., specializes in natural millet-based health foods. Their offerings include millet-based snacks and meal solutions aimed at health-conscious consumers with dietary needs related to gluten intolerance and high fiber requirements. The products are available through online platforms and health food retailers, targeting various segments, including busy professionals and families.In the most recent fiscal year, 2023, Manna Foods reported revenue of INR 15,780,067 with an EBITDA of INR -3,675,279. The company's revenue model includes direct-to-consumer sales and partnerships with health food retailers, focusing on premium products such as millet-based cereals and snack bars.Southern Health Foods Pvt. Ltd. aims to leverage the INR 351.56 million raised in March 2022 to expand its product line and market reach. The company is designing new millet-based products, with specific release dates not disclosed. Plans for market expansion include targeting additional metropolitan areas across India and potentially exploring international markets, although no specific regions or timelines have been confirmed.

## Funding rounds

- Series A, Dec 20, 2017, $21M — Morgan Stanley Private Equity Asia, Fulcrum, Agnus Capital

## Investors

- Morgan Stanley Private Equity Asia (https://capitalatlas.ai/funds/morgan-stanley-private-equity-asia) — Series A
- Fulcrum (https://capitalatlas.ai/funds/fulcrum) — Series A
- Agnus Capital (https://capitalatlas.ai/funds/agnus-capital) — Series A