# Sourse

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sourse-pty

- Industry: Software
- Headquarters: Sydney, Australia
- Website: www.sourse.co
- Total disclosed funding: $15M
- Latest round: Series A (Dec 11, 2023)
- Investors on record: 12

## About

Based in Australia, Sourse Pty Ltd develops AI-powered decision intelligence solutions that enhance business operations and marketing strategies, helping organizations optimize their data and improve customer engagement.Sourse Pty Ltd specializes in AI-driven decision intelligence solutions. Founded in 2012 and headquartered in North Sydney, Australia, the company has made 7 deals and recently raised AUD 3 million in a Series A funding round led by Centerstone Capital on December 11, 2023. The founder's background includes experience in technology and entrepreneurship, but further details are not provided.SourseAI offers a comprehensive suite of AI-powered decision intelligence solutions aimed at enhancing business operations and marketing effectiveness. Central to their offerings is the Atlas platform, which integrates business intelligence, customer data management, and marketing automation into a single solution. This platform enables organizations to harness their data effectively, optimizing operating capital and enhancing customer lifecycle management. The company targets various sectors including media, telecommunications, and utilities, serving a diverse range of clients who require actionable insights to improve their strategic decision-making. SourseAI operates in multiple geographical markets, including Australia and the United Kingdom, where it aims to prepare businesses for an AI-driven future by providing real-time insights and predictive analytics.The revenue model of SourseAI primarily revolves around subscription-based transactions for its AI-driven products and services. Clients typically engage with SourseAI through annual or multi-year agreements, which provide access to the Atlas platform and associated tools. These partnerships are positioned as B2B transactions, facilitating the integration of AI capabilities into the clients' existing infrastructure. The company’s flagship offerings, including the Atlas and Atlas Starter products, are designed to cater to varying scales of business needs, enabling clients to choose the level of service that aligns with their operational goals. Specific pricing structures for these products are designed to incentivize long-term commitments and align value with client success, ensuring a sustainable revenue stream for SourseAI.In December 2023, Sourse Pty Ltd secured AUD 3 million in Series A funding, led by Centerstone Capital. The company plans to utilize this funding to create an AI platform specifically tailored for telecommunications companies. Additionally, Sourse will expand its team in the UK and double its research and development team based in Australia, further enhancing its capabilities to serve clients effectively.

## Funding rounds

- Series A, Dec 11, 2023, $2M — Centerstone Capital
- Seed, Oct 10, 2022 — Func Ventures
- Series A, Dec 22, 2017, $13M — OneVentures, Warner Music Group Corp., Citrix Systems, Inc., Thundering Herd Pty Ltd, Xebra Pty Ltd, Gaea Pty Ltd, Renroc Hoop Pty Limited, Treasure Island Hire Boat Company Pty Ltd, Kimgrats Super Pty Ltd, Carter Capital Advisors Pty Ltd

## Investors

- OneVentures (https://capitalatlas.ai/funds/oneventures) — Series A
- Warner Music Group Corp. — Series A
- Citrix Systems, Inc. — Series A
- Thundering Herd Pty Ltd — Series A
- Xebra Pty Ltd — Series A
- Gaea Pty Ltd — Series A
- Renroc Hoop Pty Limited — Series A
- Treasure Island Hire Boat Company Pty Ltd — Series A
- Kimgrats Super Pty Ltd — Series A
- Carter Capital Advisors Pty Ltd — Series A
- Func Ventures (https://capitalatlas.ai/funds/func-ventures) — Seed
- Centerstone Capital (https://capitalatlas.ai/funds/centerstone-capital) — Series A