# Source Beauty

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/source-beauty

- Industry: Internet
- Headquarters: Cairo, Egypt
- Website: www.sourcebeauty.me
- Latest round: Seed (Dec 9, 2020)
- Investors on record: 2

## About

Source Beauty LLC is a dynamic company in the beauty and personal care sector, specializing in high-quality, eco-conscious products that promote skin health and sustainability.Founded in 2016 and headquartered in Cairo, Egypt, Source Beauty LLC focuses on delivering premium beauty solutions. The company has successfully completed four deals, with the latest being an Add-on Trade Sale on September 14, 2022, where ECC acquired a majority stake for USD 5 mn. The founder and CEO, Lydia Schoonderbeek, has a history of entrepreneurial ventures in the beauty industry.Source Beauty offers a wide array of beauty products, including skincare, makeup, and hair care solutions, all designed to meet diverse consumer needs. Their products emphasize sustainability and are periodically updated to align with market trends, serving individual consumers, beauty retailers, and salons across various regions.Source Beauty's revenue is generated through a direct-to-consumer approach, primarily via their e-commerce platform. Their pricing strategy accommodates various consumer segments, supported by partnerships with beauty retailers that enhance market reach.With the recent acquisition by ECC, Source Beauty plans to enhance its digital and physical marketing strategies to broaden its customer base and improve retention. The company aims to introduce new products and expand into new markets, focusing on regions that prioritize eco-friendly products. The funding from the recent acquisition will be utilized to accelerate these initiatives and expand the team.

## Funding rounds

- Seed, Dec 9, 2020 — ACE & Company
- Seed, May 11, 2020 — 500 Global
- Seed, Apr 27, 2020 — 500 Global

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- ACE & Company (https://capitalatlas.ai/funds/ace-company) — Seed