# Soundpays

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/soundpays

- Industry: Software
- Headquarters: Toronto, Canada
- Website: www.soundpays.com/
- Latest round: Seed (Aug 1, 2016)
- Investors on record: 1

## About

Soundpays Inc. specializes in revolutionizing fan engagement using patented technology that employs inaudible sound cues, enabling real-time interactions for sports enthusiasts in stadiums and remote viewing environments.Founded in 2015, Soundpays Inc. is based in Toronto, Canada. The company focuses on using ultrasonic sound wave technology to enhance fan experiences at sporting events. The business has undergone strategic developments since its inception but no significant pivots have been reported. Soundpays has completed one deal, raising venture funding in August 2016 from Mistral Venture Partners.Soundpays offers innovative solutions for enhancing fan engagement through its patented technology that utilizes inaudible sound cues. Their main products include a Game Day app and an integrated Software Development Kit (SDK), which allow fans to interact with their favorite sports teams, venues, and events in real-time. The clientele primarily consists of sports organizations, event venues, and sponsors, particularly focusing on markets in North America and select international regions during major sports events.The company generates revenue through various channels by leveraging its sound cue technology, which includes partnerships with sports teams and venues. Revenue streams consist of subscription agreements for ongoing access, direct partnerships for event activations, and transactional fees from fan purchases via the Game Day app. This B2B model targets sports teams and event organizers looking to enhance fan experiences and monetize engagement opportunities.Looking forward, Soundpays is focused on expanding its product offerings and market presence. Plans include the release of new features within the Game Day app aimed at further enhancing user interaction and engagement, with anticipated launches expected within the next year. In addition, the company aims to penetrate additional markets in Europe and Asia by the end of 2024, aligning with major sporting events. Recent funding from the August 2016 round will support these initiatives by enabling the development of new technologies and market entry strategies.

## Funding rounds

- Seed, Aug 1, 2016 — Mistral Venture Partners

## Investors

- Mistral Venture Partners (https://capitalatlas.ai/funds/mistral-venture-partners) — Seed