# Sounder

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sounder

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.sounder.me
- Total disclosed funding: $2.3M
- Latest round: Seed (Mar 5, 2021)
- Investors on record: 5

## About

Sounder provides technology-driven solutions that enhance business operations through innovative software applications, focusing on e-commerce, digital marketing, and CRM to optimize efficiency and drive growth.Sounder specializes in software solutions designed to streamline operations for businesses. It was founded by Dan Daugherty, Goran Krgovic, and Kal Amin, with Kal Amin serving as CEO. The company is headquartered in San Francisco, US. In March 2021, Sounder raised USD 2.15 mn in Seed funding led by Ulu Ventures, with participation from Newark Venture Partners and Xoogler.co.The company specializes in a diverse range of technology-driven solutions aimed at improving business operations and user experiences. Its core offerings include software applications tailored to e-commerce, digital marketing, and CRM sectors, addressing challenges such as inventory management, customer engagement, and data analytics. Sounder serves a wide range of clients, from SMEs to large corporations, particularly in retail, healthcare, and logistics. Their products are marketed across North America, Europe, and parts of Asia.Revenue generation primarily derives from a multifaceted transaction structure that includes subscription models, direct sales, and partnerships. Clients utilize various pricing plans for flagship products, often structured as tiered subscriptions. Additionally, revenue is supported through collaborations with retailers and wholesalers, ensuring a steady flow of income tailored to both direct-to-consumer and B2B clients.Following the Seed funding round on March 5, 2021, Sounder plans to utilize the USD 2.15 mn raised to advance its proprietary technologies in search, speech-to-text, and contextualization. The company also aims to establish a new R&D center of excellence in New York to enhance its product offerings and support its growth strategy. Sounder is focused on expanding its technology solutions into new markets, targeting regions that are experiencing increasing demand for innovative business solutions.

## Funding rounds

- Seed, Mar 5, 2021, $2.1M — NVP Capital, Ulu Ventures, Xoogler.co
- Seed, Feb 23, 2012, $0.1M — Kii Capital, Strive Capital

## Investors

- Kii Capital — Seed
- Strive Capital (https://capitalatlas.ai/funds/strive-capital) — Seed
- NVP Capital — Seed
- Ulu Ventures (https://capitalatlas.ai/funds/ulu-ventures) — Seed
- Xoogler.co — Seed