# Soroh

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/soroh

- Industry: Food
- Headquarters: Incheon, South Korea
- Website: www.soroh.kr/
- Latest round: Seed (Apr 2, 2026)
- Investors on record: 1

## About

Soroh, based in South Korea, focuses on creating health-oriented beverages, primarily known for their Zero Omija Shot, which aims to enhance well-being through its detoxifying properties.Founded in 2024 in South Korea, Soroh specializes in health beverages. The company has engaged in one deal as of April 2, 2026. There are no specific mentions of pivots or changes in its business strategy, nor does it have known subsidiaries. A detailed background on the founder is not available, but the company has been formed with a clear focus on health-oriented products.Soroh specializes in health-focused beverages, prominently featuring their flagship product, the Zero Omija Shot. This detox shot leverages the beneficial properties of omija, known for its antioxidative and detoxifying effects. The product is designed to enhance digestive comfort and promote overall well-being by providing a refreshing and non-irritating flavor profile. Customers have reported positive experiences, suggesting that the shots can be consumed daily, mixed with sparkling water or coffee, catering to health-conscious consumers looking for convenient wellness solutions. Soroh's products are primarily marketed and sold in South Korea, particularly in department stores and retail outlets, making them accessible to a wide array of end-users seeking nutritious drink options.Revenue for Soroh in 2025 reached USD 38,435.10. The company generates its revenue through direct sales of its health beverages, particularly the Zero Omija Shot, which is offered at competitive pricing with options for bulk purchases. The company focuses on retail partnerships, with their products being sold in department stores, allowing for direct-to-consumer transactions that enhance visibility and accessibility. Regular consumers are encouraged to incorporate the shots into their daily routines, thereby fostering repeat purchases. The sales structure promotes customer loyalty through effective retail placement and product quality. Additional offerings may include limited-time discounts and promotional campaigns, aimed at driving volume and encouraging trial among new customers.In April 2026, Soroh raised an undisclosed amount of Seed funding from new investor Strong Ventures. The company will use the funding to expand its product lineup and accelerate its entry into the US market. Future product launches are anticipated, though specific details and dates have not been disclosed. The company aims to establish a presence in the US market by leveraging this recent investment.

## Funding rounds

- Seed, Apr 2, 2026 — Strong Ventures

## Investors

- Strong Ventures (https://capitalatlas.ai/funds/strong-ventures) — Seed