# SORABITO

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sorabito

- Industry: Business Support Services
- Headquarters: Tokyo, Japan
- Website: www.sorabito.com/
- Total disclosed funding: $14M
- Latest round: Series G (May 19, 2023)
- Investors on record: 22

## About

Based in Japan, SORABITO Inc. is a digital transformation company that enhances the construction machinery rental industry through innovative technology solutions.SORABITO Inc. specializes in digital transformation services for the construction machinery rental sector. Founded in 2014 and headquartered in Tokyo, Japan, the company has successfully executed 9 deals to date. The latest funding round, Series G, raised JPY 841.000 mn, with total capital raised amounting to JPY 841.000 mn, valuing the company at JPY 5142.306 mn. Notable investors in this round include 01Booster Inc. and Sumitomo Corporation. The company was established by experienced founders who have previously worked in the technology sector.SORABITO Inc. specializes in developing and providing digital transformation services for the construction machinery rental industry. The company's core offerings include the i-Rental platform, which streamlines the rental process by integrating order management and maintenance checks through a digital interface. The i-Rental system enhances operational efficiency by digitizing inspection reports and repair tickets. Additionally, SORABITO offers GENBAx inspections, which facilitate safety checks in a digital format, catering primarily to construction companies looking to improve their operational standards. Their services target various stakeholders in the construction sector, including rental companies, contractors, and subcontractors, with a primary focus on the Japanese market and expanding to international clients.The revenue structure of SORABITO Inc. is driven by a subscription-based model, where clients pay for access to its digital services such as the i-Rental platform and GENBAx inspection solutions. These typically annual contracts allow companies of various sizes in the construction sector to seamlessly integrate digital solutions into their operations. Transactions occur directly between SORABITO and its clients, fostering a B2B relationship that emphasizes long-term partnerships aimed at enhancing efficiency and safety standards in the construction machinery rental landscape. The flagship products, including the i-Rental system, serve as essential tools for companies leveraging data-driven decision-making in their rental operations.SORABITO Inc. aims to accelerate its growth by launching new products designed for the construction rental market and expanding into new geographic regions. The company has outlined plans to enhance its i-Rental platform and introduce additional features by 2026. Recent venture debt funding raised in April 2025 from Japan Finance Corporation will support these initiatives, focusing on building a nationwide ecosystem for efficient machinery sharing. This investment aligns with SORABITO's goal to boost digital transformation in the construction equipment rental sector.

## Funding rounds

- Series G, May 19, 2023, $6.1M — Sumitomo Corporation, Toda, 01Booster Inc., Kiyo Capital Management, PERSOL VENTURE PARTNERS, Kawata Construction Co., Ltd., AG Capital Co., Ltd., Oyanagi Construction Inc., Sanwa Construction Co., Ltd., ZAISO LUMBER CO.,LTD., Dainippon Wood Preservation Co., Ltd.
- Series F, May 12, 2021, $4.1M — GMO VenturePartners, Sagin Capital & Consulting, DG Daiwa Ventures, Saison Ventures, Kiyo Lease, TAU Corporation, Sumitomo Mitsui Trust Panasonic Finance, JAPAN CON-TECH FUND
- Series C, May 10, 2018, $3.3M — Chibagin Capital, Spiral Capital, MarketEnterprise Co., Ltd.
- Series A, Oct 1, 2015, $0.9M — GMO VenturePartners

## Investors

- GMO VenturePartners (https://capitalatlas.ai/funds/gmo-venturepartners) — Series A, Series F
- Chibagin Capital (https://capitalatlas.ai/funds/chibagin-capital) — Series C
- Spiral Capital (https://capitalatlas.ai/funds/spiral-capital) — Series C
- MarketEnterprise Co., Ltd. — Series C
- Sagin Capital & Consulting (https://capitalatlas.ai/funds/sagin-capital-consulting) — Series F
- DG Daiwa Ventures (https://capitalatlas.ai/funds/dg-daiwa-ventures) — Series F
- Saison Ventures (https://capitalatlas.ai/funds/saison-ventures) — Series F
- Kiyo Lease (https://capitalatlas.ai/funds/kiyo-lease) — Series F
- TAU Corporation — Series F
- Sumitomo Mitsui Trust Panasonic Finance — Series F
- JAPAN CON-TECH FUND — Series F
- Sumitomo Corporation — Series G
- Toda — Series G
- 01Booster Inc. — Series G
- Kiyo Capital Management (https://capitalatlas.ai/funds/kiyo-capital-management) — Series G
- PERSOL VENTURE PARTNERS (https://capitalatlas.ai/funds/persol-venture-partners) — Series G
- Kawata Construction Co., Ltd. — Series G
- AG Capital Co., Ltd. — Series G
- Oyanagi Construction Inc. — Series G
- Sanwa Construction Co., Ltd. — Series G
- ZAISO LUMBER CO.,LTD. — Series G
- Dainippon Wood Preservation Co., Ltd. — Series G