# Soraa

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/soraa

- Industry: Electronics
- Headquarters: Fremont, US
- Website: www.soraa.com
- Total disclosed funding: $122M
- Latest round: Series D (Dec 6, 2013)
- Investors on record: 3

## About

Soraa, Inc. is a manufacturer of high-performance LED lighting solutions, renowned for their exceptional color quality and tailored products designed for both commercial and residential markets.Founded in 2008 and headquartered in Fremont, US, Soraa, Inc. specializes in advanced LED lighting technologies. In March 2020, Soraa was acquired by EcoSense Lighting Inc., a move that has not been publicly detailed in financial terms. The company has successfully completed 9 deals and raised a total of USD 10.10 mn, with the latest funding round occurring in March 2020, led by Nanto Bank.Soraa specializes in high-performance LED lighting solutions that emphasize superior color quality, catering to a variety of commercial and residential markets. Their flagship product offerings include the Soraa Vivid and Soraa Brilliant HL lines, known for their exceptional color rendering capabilities, particularly in enhancing red (R9 95) and white (Rw 100) tones. These products address the need for lighting that minimizes sleep-inhibiting blue light while providing adjustable color temperatures, ranging down to 1800K. Soraa's technology is utilized in diverse applications, including art galleries, restaurants, and retail environments, where accurate color representation and lighting quality are critical. The company serves a global client base, focusing on markets in North America, Europe, and Asia, where there is a growing demand for energy-efficient and aesthetically pleasing lighting solutions.Soraa operates on a business model that primarily involves direct sales to commercial clients, including retailers, hospitality businesses, and professional service providers. The company offers customized lighting solutions tailored to specific client needs, alongside standard product offerings. Transactions typically consist of bulk purchases of their lighting fixtures, supported by ongoing partnerships for additional installations and maintenance services. Pricing structures vary depending on specific product lines, such as the premium Soraa Vivid series designed for high-end applications. Overall, Soraa's revenue is generated through these direct sales channels, fostering long-term relationships with clients who seek innovative lighting technologies.With the recent acquisition by EcoSense Lighting, Soraa plans to leverage new resources for product development and market expansion. The company is likely to focus on designing new lighting products that enhance their current offerings, although no specific release dates have been provided. Soraa is expected to target growth in the North American, European, and Asian markets, aligning with an increasing demand for energy-efficient solutions. The funding raised in March 2020 will support these initiatives as Soraa integrates into EcoSense's portfolio.

## Funding rounds

- Series D, Dec 6, 2013 — New Enterprise Associates, NGEN Partners, Khosla Ventures
- Series C, Oct 30, 2012, $28M — New Enterprise Associates, NGEN Partners, Khosla Ventures
- Series B, Nov 28, 2011, $89M — New Enterprise Associates, NGEN Partners, Khosla Ventures
- Series A, May 29, 2008, $2.6M — Khosla Ventures
- Series A, Jan 25, 2008, $2.5M — Khosla Ventures

## Investors

- Khosla Ventures (https://capitalatlas.ai/funds/khosla-ventures) — Series A, Series B, Series C, Series D
- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Series B, Series C, Series D
- NGEN Partners (https://capitalatlas.ai/funds/ngen-partners) — Series B, Series C, Series D