# Soothe Healthcare Pvt.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/soothe-healthcare-pvt

- Industry: Consumer Products
- Headquarters: Greater Noida, India
- Website: www.soothehealthcare.com
- Total disclosed funding: $27M
- Latest round: Series C (Aug 31, 2021)
- Investors on record: 4

## About

Founded in 2012 and based in Uttar Pradesh, India, Soothe Healthcare Pvt. Ltd. is a consumer healthcare company engaged in the manufacturing, marketing, and distributing of women and baby hygiene products. The company was founded by CEO Sahil Dharia. In 2021, Soothe Healthcare Pvt. Ltd. raised an undisclosed amount of venture funding from InnoVen Capital and Temasek Holdings. The company operates across pharmacies and retail outlets in the top 20 cities across India. The brand-Paree has a presence in retail units of Reliance, Metro, and Spencer among others. Soothe also has distribution tie-ups with fast-moving consumer goods (FMCG) and retail majors such as ITC and Walmart.

The company’s product includes Paree™, the sanitary pads brand that offers pads in different variations such as regular, super soft, Plus XL, and Ulta Thinz XXL. Soothe Healthcare also offers Pariz, sanitary pads, panty liners, and wipes. In 2020, Soothe Healthcare announced the launch of Super Cute, a range of ultra-thin baby diaper pants with features such as super bubble technology, wetness indicator, and two-times more absorption. Super Cute offers WonderShorts and WonderSkirts, complete bottom-wear clothing for boys and girls that combines the benefit of hygiene and function with baby fashion. 

The company generates revenue by selling its products. A pack of 1 Super Cute diapers is available in small, medium, large and extra-large sizes at INR 13, INR 14, INR 15,  and INR 16 respectively. The WonderShorts and WonderSkirts diapers are available in a pack of 2 and a pack of 5 in sizes L and XL for both. A pack of 2 in L and XL costs Rs.60 and Rs.70 respectively. The firm posted net sales of INR 32.3 crore for 2019-20. 

Soothe Healthcare plans to generate revenue of INR 500 crore by 2024 as it expands its product portfolio and builds a distribution presence across India. The company plans on utilizing the funding raised in 2021 for its capital expenditures to ensure increased productions

## Funding rounds

- Series C, Aug 31, 2021, $13M — Northern Arc Investments, Gulf Islamic Investments, InCred Financial Services Limited
- Series C, Jun 30, 2021, $14M — InCred Financial Services Limited, A91 Partners

## Investors

- InCred Financial Services Limited — Series C
- A91 Partners (https://capitalatlas.ai/funds/a91-partners) — Series C
- Northern Arc Investments — Series C
- Gulf Islamic Investments (https://capitalatlas.ai/funds/gulf-islamic-investments) — Series C