# SOOO

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sooo

- Industry: Consumer Products
- Latest round: Seed (Nov 6, 2025)
- Investors on record: 2

## About

Based in South Korea and founded in 2024, Makemake Inc. d.b.a SOOO focuses on creating specialized hair and body care solutions for swimmers. The company is founded by Kwak Hyo-seop (CEO). In September 2026, SOOO raised KRW 3 billion in venture funding from Amorepacific, Signite, IgniteXL Ventures and Bluepoint Partners.



SOOO specializes in hair and body care products specifically designed for swimmers, addressing the unique challenges posed by chlorine exposure and water-related hair and skin issues. Their core offerings include a specialized swimming shampoo and body wash, both formulated with plant-derived ingredients aimed at removing chlorine while providing moisture and protection to hair and skin. These products are particularly well-suited for users with sensitive skin and are marketed towards swimming enthusiasts, including instructors and regular swimmers, who seek effective solutions to maintain healthy hair and skin after aquatic activities. The brand has garnered attention in the South Korean market and is expanding its reach to international customers, particularly targeting regions with a robust swimming culture, such as parts of Europe and North America. The revenue model for SOOO operates primarily on a direct-to-consumer basis, supplemented by partnerships with retailers specializing in health and wellness products. Customers purchase items through the company's online platform, where products are offered at specific price points, including bundled sets for added value. With products like the signature SOOO Swim Shampoo and Body Wash, the company caters to individual consumers while also exploring opportunities to reach swimming facilities and sports clubs. The typical transaction involves a straightforward purchase process, where consumers can select from various product combinations to suit their needs, thus fostering customer loyalty through repeat purchases. The pricing strategy reflects the premium nature of their offerings, underscoring their commitment to quality ingredients and effective formulation. 

The company plans to use the September 2026 funding to advance its proprietary water-quality response technology and patent-based materials, accelerate its expansion into the North American market, and support the development of scalp-care, hair-care, and beauty-tech device products.

## Funding rounds

- Seed, Nov 6, 2025 — Bluepoint Partners, Korea Tech Incubator for Startup
- Seed, Sep 22, 2025 — Bluepoint Partners

## Investors

- Bluepoint Partners (https://capitalatlas.ai/funds/bluepoint-partners) — Seed
- Korea Tech Incubator for Startup — Seed