# Soona Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/soona

- Industry: Media
- Headquarters: Denver, US
- Website: www.soona.co
- Total disclosed funding: $54M
- Latest round: Series B (Jan 19, 2022)
- Investors on record: 8

## About

Soona Co., based in the US, specializes in media solutions, providing a comprehensive platform for efficient photo and video content production tailored for e-commerce businesses.Soona Co. is a creative platform that streamlines photo and video content production for e-commerce channels. Founded in 2018, in Denver, US, by Hayley Anderson and Liz G, the company has successfully completed 5 deals, with its most recent funding round occurring on January 19, 2022. In this round, Soona raised USD 35.000 mn in SERIES B funding, led by Bain Capital, with participation from investors including 2048 Ventures, Matchstick Ventures, Range Ventures, Starting Line, and Union Square Ventures. The total amount raised to date stands at USD 35.000 mn, and the company currently has a valuation of USD 176.908 mn.Soona is an all-in-one creative platform designed to streamline the production of photo and video content specifically for e-commerce channels. Its core offerings include a comprehensive suite of tools for product photography, video production, user-generated content, and model and stylist services. Soona's platform enables users to manage, optimize, and analyze their visual content efficiently; clients can connect their online stores, such as Shopify and Amazon, to gain visual insights and manage product listings seamlessly. The platform serves a diverse range of industries including beauty and skincare, health and wellness, food and beverage, and technology, catering to brands seeking to enhance their digital presence. Soona operates in several geographical markets, including North America and Europe, where it facilitates content creation for brands looking to improve their marketing strategies across multiple e-commerce platforms.The revenue model for Soona revolves around direct transactions for creative services, with clients purchasing photo and video content on a per-asset basis. The pricing structure includes USD 39 for each edited photo and USD 93 for video clips, allowing brands to pay based on their specific content creation needs. Additionally, clients can benefit from a Standard plan which offers free editing and asset delivery within 24 hours. Soona’s business transactions largely follow a B2B model, targeting brands and e-commerce businesses that require high-quality visual content efficiently. The platform's innovative features, including AI-driven tools for content optimization and performance measurement, enhance its value proposition, ensuring that clients receive timely and effective solutions to their e-commerce challenges.In January 2022, Soona Co. raised USD 35.000 mn in SERIES B funding led by Bain Capital, aimed at continuing its rapid growth as the global innovator in online content creation. The company plans to utilize the funding to design and launch new products that enhance its service offerings. Moreover, Soona intends to expand its footprint into additional geographic regions, particularly targeting markets in Europe by the end of 2023.

## Funding rounds

- Series B, Jan 19, 2022, $35M — Bain Capital, Union Square Ventures, Matchstick Ventures, Starting Line, 2048 Ventures, Range Ventures
- Series A, Mar 29, 2021, $11M — Union Square Ventures
- Seed, Mar 17, 2020, $3.6M — IrishAngels
- Seed, Jan 23, 2020, $3.4M — Matchstick Ventures, Starting Line
- Seed, May 14, 2019, $1.2M — Techstars, Matchstick Ventures, 2048 Ventures

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- Matchstick Ventures (https://capitalatlas.ai/funds/matchstick-ventures) — Seed, Series B
- 2048 Ventures (https://capitalatlas.ai/funds/2048-ventures) — Seed, Series B
- Starting Line (https://capitalatlas.ai/funds/starting-line) — Seed, Series B
- IrishAngels (https://capitalatlas.ai/funds/irishangels) — Seed
- Union Square Ventures (https://capitalatlas.ai/funds/union-square-ventures) — Series A, Series B
- Bain Capital (https://capitalatlas.ai/funds/bain-capital) — Series B
- Range Ventures (https://capitalatlas.ai/funds/range-ventures) — Series B