# Soomla

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/soomla

- Industry: Software
- Headquarters: New York, US
- Website: www.soomla.com
- Total disclosed funding: $2.6M
- Latest round: Series A (Dec 4, 2018)
- Investors on record: 1

## About

Soomla Inc. specializes in mobile app analytics and monetization solutions, empowering game developers and publishers to optimize their advertising strategies and enhance user engagement.Founded in 2012, Soomla Inc., based in New York, US, provides mobile app analytics and monetization services. The company has undergone strategic pivots and as of January 2021, was acquired by ironSource Ltd., a portfolio company of CVC Capital Partners. The founders, Boris Spektor and Yaniv Nizan, have experience in the tech industry, with Nizan also serving as the current CEO. Soomla has successfully completed 3 deals, raising a total of USD 2.60 mn through its most recent funding round, Series A, led by JAL Ventures.Soomla offers a comprehensive suite of mobile app marketing and growth solutions tailored for game developers and publishers, focusing on user acquisition and monetization strategies. Their core product, the Unity Ads platform, enables creators to optimize advertising campaigns utilizing advanced targeting and analytics. Additional services, such as LevelPlay and Tapjoy Offerwall, enhance user engagement and revenue generation by integrating ad mediation and rewarded ad formats. They cater to a wide range of clients, from independent developers to large gaming studios, across North America, Europe, and Asia-Pacific, streamlining game monetization and user retention efforts.Soomla generates revenue through advertising services, partnerships, and subscription models tailored for game developers. The company's primary revenue streams include B2B agreements where developers integrate Soomla's solutions for ad placements and user monetization. Services like Unity Ads and LevelPlay utilize performance-based pricing models, with clients paying based on impressions, clicks, or user actions. Additional revenue comes from partnerships with major ad networks, optimizing client advertising campaigns and providing scalable solutions for businesses of all sizes.Soomla plans to leverage its recent funding from the Series A round to enhance its product offerings and expand into new geographic markets. The company aims to introduce new features and products designed for the mobile gaming sector by the end of 2022. With the recent acquisition by ironSource Ltd., Soomla is expected to tap into broader market opportunities and enhance its service capabilities, further solidifying its position in the mobile app analytics and monetization space.

## Funding rounds

- Series A, Dec 4, 2018, $2.6M — JAL Ventures

## Investors

- JAL Ventures (https://capitalatlas.ai/funds/jal-ventures) — Series A