# Sonobi

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sonobi

- Industry: Marketing/Advertising
- Headquarters: Winter Park, US
- Website: www.sonobi.com
- Total disclosed funding: $10M
- Latest round: Series A (Aug 4, 2015)
- Investors on record: 1

## About

Sonobi, Inc. is a provider of advanced programmatic advertising technology, specializing in audience-first solutions that enhance digital marketing strategies for brands and publishers across various platforms.Founded in 2011 in Winter Park, US, Sonobi, Inc. offers a sophisticated advertising technology platform that focuses on programmatic solutions. The company received its latest funding of USD 10.40 mn in a Series A round led by Safeguard Scientifics on October 27, 2020. The founders of Sonobi are Michael Connolly and Nathaniel T. Michael Connolly continues to serve as CEO. Sonobi has completed 2 deals to date.Sonobi primarily provides a sophisticated, audience-first programmatic advertising technology platform that integrates supply path optimization (SPO) with connected TV (CTV) and over-the-top (OTT) services. Its flagship product, JetStream, is a data-driven audience forecasting and planning solution that allows brands and demand-side platforms (DSPs) to effectively reach target consumers across various digital environments. By utilizing programmatic header bidding and advanced data analytics, Sonobi enables advertisers and publishers to enhance their engagement and maximize inventory value. The company's offerings cater to high-quality publishers and brands globally, with significant activity in North America and Europe.Sonobi generates revenue through a structured B2B model based on partnerships with publishers and advertisers utilizing its programmatic advertising solutions. Revenue streams primarily come from transactional fees associated with advanced advertising services such as audience targeting and performance analytics. Clients engage in transactions involving ad placements through Sonobi's platform, with publishers earning revenue based on inventory usage. This transaction structure encourages ongoing relationships with clients, often leading to subscription-like agreements for continued service access, thereby ensuring a steady revenue flow through regular interactions.Sonobi plans to enhance its product offerings with new features and services aimed at improving audience targeting and engagement capabilities. The company is also targeting expansion into new geographic markets, particularly in Asia and Latin America, by the end of 2022. The recent funding round will support these initiatives, enabling Sonobi to further develop its technology and broaden its market reach.

## Funding rounds

- Series A, Aug 4, 2015, $10M — Safeguard Scientifics

## Investors

- Safeguard Scientifics (https://capitalatlas.ai/funds/safeguard-scientifics) — Series A