# SoMin

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/somin

- Industry: Software
- Headquarters: Singapore, Singapore
- Website: www.somin.ai
- Latest round: Seed (Nov 1, 2021)
- Investors on record: 4

## About

Based in Singapore and co-founded by Aleks Farseev (CEO) and Kirill Lepikhin (CTO) in 2018, SoMin operates as a software development company offering a marketing platform and influencer marketplace. Some of the firm’s clients are True Yoga Fitness, Mc Donald’s, mothercare, Audi, etc. In November 2021, the firm raised its venture funding led by investor Tembusu Partners.

The company offers a Software-as-a-Service (SaaS) solution designed to optimize and automate digital ad performance through the utilization of machine learning and Artificial Intelligence (AI). The company’s platform connects businesses with their target audience, resulting in more efficient and effective campaigns. SoMin’s solution covers popular social media platforms such as Instagram, Twitter, TikTok, YouTube, Facebook, and Google, enabling businesses to reach their audience across multiple channels. The company’s key capabilities, include landscape mapping to gain a holistic view of a brand's digital footprint, content analysis through computer vision and natural language processing, audience clustering to create targeted segments based on behavioral traits and interests, and automated deployment for rapid testing and optimization of campaigns.

## Funding rounds

- Seed, Nov 1, 2021 — Tembusu Partners, Investible, OKS Group, Joint Journey

## Investors

- Tembusu Partners (https://capitalatlas.ai/funds/tembusu-partners) — Seed
- Investible (https://capitalatlas.ai/funds/investible) — Seed
- OKS Group (https://capitalatlas.ai/funds/oks-group) — Seed
- Joint Journey (https://capitalatlas.ai/funds/joint-journey) — Seed