# Sometrics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sometrics

- Industry: Internet
- Headquarters: El Segundo, US
- Website: www.sometrics.com
- Total disclosed funding: $5.5M
- Latest round: Series B (Oct 16, 2009)
- Investors on record: 4

## About

Sometrics is a digital solutions provider focused on enhancing online user engagement and monetization across various sectors, utilizing data-driven analytics to optimize client interactions.Founded in 2007 in El Segundo, US, Sometrics specializes in analytics solutions designed for improving online user engagement. The company underwent a strategic change in ownership when it was acquired by Serve Virtual Enterprises in September 2011. The firm has executed a total of 4 deals, with its latest funding round being a Series B raising USD 4.000 mn led by Steamboat Ventures, which also saw participation from Greycroft Partners and The Mail Room Fund. The total amount raised by Sometrics stands at USD 4.000 mn.Sometrics.com specializes in providing innovative digital solutions tailored to enhance online user engagement and monetization for various businesses. Their core offerings include analytics tools that help clients track and optimize user interactions across digital platforms, ultimately aiming to improve customer retention and conversion rates. The company’s services cater primarily to e-commerce sites, mobile applications, and digital content providers who seek to leverage data-driven insights to inform their marketing strategies. By utilizing advanced algorithms, Sometrics enables clients to create personalized user experiences, addressing the need for more targeted advertising and customer outreach. The company serves a diverse clientele, including retailers and content publishers across North America and Europe, focusing on markets where digital advertising and user engagement are vital for success.Sometrics.com generates revenue through a subscription-based model, providing clients with access to its suite of analytics and engagement tools. Clients typically enter into annual contracts, which offer varying tiers of service based on the scale and specificity of their needs. The pricing structure is designed to accommodate a wide range of businesses, from small to medium-sized enterprises to large corporations, ensuring flexibility in service levels. Flagship products include proprietary analytics software that facilitates real-time data reporting and user behavior analysis. Transactions are structured primarily as business-to-business agreements, where clients pay a set fee for access to the services, allowing Sometrics to maintain consistent revenue streams while delivering value through enhanced customer engagement capabilities.Sometrics aims to leverage its latest funding round to enhance its analytics offerings and expand into new geographic regions. The company is currently developing new products aimed at refining user experience and increasing engagement, with anticipated releases expected within the next year. Additionally, Sometrics plans to target expansion into the Asian market by 2013, capitalizing on the growing demand for digital engagement solutions. The recent acquisition by Serve Virtual Enterprises also positions Sometrics to explore synergies and scale its operations effectively.

## Funding rounds

- Series B, Oct 16, 2009, $4M — Greycroft, Steamboat Ventures, The Mail Room Fund
- Series A, May 14, 2008, $1.6M — AT&T Pension Fund, Greycroft, The Mail Room Fund

## Investors

- AT&T Pension Fund — Series A
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series A, Series B
- The Mail Room Fund (https://capitalatlas.ai/funds/the-mail-room-fund) — Series A, Series B
- Steamboat Ventures (https://capitalatlas.ai/funds/steamboat-ventures) — Series B