# Something Borrowed Blooms

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/something-borrowed-blooms

- Industry: Consumer Services
- Headquarters: Lafayette, US
- Website: www.somethingborrowedblooms.com
- Total disclosed funding: $3.1M
- Latest round: Series B (Feb 10, 2024)
- Investors on record: 3

## About

Something Borrowed Blooms, Inc., based in the US, specializes in the rental of realistic silk flowers for weddings and events, providing a cost-effective alternative to traditional floral arrangements.Something Borrowed Blooms, Inc. was founded in 2015 in Lafayette, US, by Laken Swan and Lauren Bercier. The company offers premium silk flowers through a rental model, allowing couples to select and personalize their floral arrangements. The most recent funding round occurred on February 10, 2024, when the company raised USD 1.49 mn in Series B funding, led by Callais Capital Management with participation from Red Stick Angels. To date, they have completed 4 deals, resulting in a total amount raised of USD 1.49 mn and a current company valuation of USD 27.14 mn.Something Borrowed Blooms specializes in providing premium silk flowers for weddings and events through a rental model. Their offerings include bridal bouquets, bridesmaid bouquets, centerpieces, and decor items, meticulously crafted to suit various wedding themes and color palettes. Their rental service allows customers to create personalized floral arrangements by selecting from a wide range of collections, ensuring flexibility and simplicity. While the company primarily operates in the United States, its extensive product line caters to a diverse clientele, including engaged couples and event planners across the nation.The revenue model of Something Borrowed Blooms centers around a rental service that provides wedding flowers and decor items directly to consumers. Customers choose from various flower collections, which are packaged and delivered three days before their wedding. This business-to-consumer transaction structure allows couples to rent specific floral arrangements and decor items, returning them post-event in pre-paid boxes. Flagship products, like the Kinsley and Charlotte bridal bouquets, accommodate different budget ranges, contributing to the company's sustainable revenue through repeat business during peak wedding seasons.In February 2024, Something Borrowed Blooms, Inc. raised USD 1.49 mn in Series B funding, intended to enhance its technology infrastructure, widen customer reach, and foster long-term growth. The company plans to introduce new product designs and expand into additional geographic markets in the coming year. Specific market targets for expansion have yet to be disclosed, but the funding will support these initiatives to strengthen their position in the wedding and event industry.

## Funding rounds

- Series B, Feb 10, 2024, $1.5M — Callais Capital Management, Red Stick Angels
- Series A, May 11, 2021, $1.4M — Callais Capital Management
- Seed, Apr 19, 2019, $0.3M — Innovation Catalyst

## Investors

- Innovation Catalyst (https://capitalatlas.ai/funds/innovation-catalyst) — Seed
- Callais Capital Management (https://capitalatlas.ai/funds/callais-capital-management) — Series A, Series B
- Red Stick Angels (https://capitalatlas.ai/funds/red-stick-angels) — Series B