# Somethinc International Pte.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/somethinc-international-pte

- Industry: Consumer Products
- Headquarters: Jakarta, Indonesia
- Website: www.somethinc.com
- Total disclosed funding: $12M
- Latest round: Series B (Sep 8, 2022)
- Investors on record: 2

## About

In 2014, the company was founded by Irene Ursula, a female entrepreneur, and her husband, Benny Yahya. Before founding the company, Ursula opened her first apparel shop Tanah Abang, and sold cloths on Facebook and Friendster. Yahya funded Somethinc with RP 5 million when the company was founded in 2014. Its business started to expanded across Indonesian market in 2016. The company received investment from Sequoia Capital India through series A and B, raising around USD 12 million in total.

The company operates as an online marketplace for beauty consumer goods such as skincare, makeup, and cosmetic instruments. It also develop its own beauty brand for cosmetics.

## Funding rounds

- Series B, Sep 8, 2022, $10M — Hong Shan, Prosus Ventures
- Series A, Jun 2, 2022, $2M — Hong Shan

## Investors

- Hong Shan — Series A, Series B
- Prosus Ventures (https://capitalatlas.ai/funds/prosus-ventures) — Series B