# Soma Water

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/soma-water

- Industry: Consumer Products
- Headquarters: San Francisco, US
- Website: www.drinksoma.com
- Total disclosed funding: $7.3M
- Latest round: Series A (Oct 22, 2015)
- Investors on record: 8

## About

Soma Water Inc. is a company focused on providing sustainable hydration products, specializing in reusable water bottles and filtration systems to promote eco-friendly practices among consumers.Soma Water Inc. was founded in 2012 and operates from San Francisco, US. The company offers hydration solutions designed to reduce single-use plastic dependency. In October 2015, it raised USD 2.58 mn in a Series A funding round from investors Baseline Ventures and Crosscut Ventures Management, bringing its total amount raised to USD 2.58 mn and its current valuation to USD 14.91 mn. The CEO of the company is Tal Chitayat.Soma, now integrated into Full Circle, specializes in hydration products that emphasize sustainability and eco-friendliness. Its core offerings include reusable water bottles and filtration systems designed to provide consumers with clean, refreshing water while reducing reliance on single-use plastic. These products cater to environmentally conscious consumers, including both individual end-users and businesses focused on sustainable practices. The hydration solutions are engineered to enhance everyday hydration experiences, aligning with the growing demand for sustainable lifestyle choices. Soma’s products are marketed primarily in North America and select international markets, appealing to a demographic that values health and environmental responsibility.Soma generates revenue through direct-to-consumer sales, predominantly via its online platform under the Full Circle brand. The company offers subscription services for its filtration products, allowing customers to receive regular shipments automatically. This model fosters customer loyalty and ensures a steady revenue stream while also accommodating one-time purchases of individual items. Revenue transactions are structured around both one-time sales and recurring subscriptions, catering to a diverse clientele ranging from eco-conscious individuals to environmentally focused organizations. The pricing strategy reflects the premium nature of their sustainable products, aligned with the values of its target market, ensuring accessibility for consumers committed to reducing their environmental footprint.Soma Water Inc. plans to utilize its recent funding from the Series A round in October 2015 to support the development of new hydration products. The company is also targeting expansion into additional international markets to broaden its customer base. Specific details on product launches or geographic targets have not been disclosed.

## Funding rounds

- Series A, Oct 22, 2015, $2.6M — Crosscut Ventures Management, Baseline Ventures
- Series A, Sep 24, 2014, $2.2M — Mindful Investors, Forerunner Ventures, Crosscut Ventures Management, Lerer Hippeau Ventures, Baseline Ventures, Vast Ventures, Collaborative Fund, Cowboy Ventures
- Seed, Jul 16, 2013, $2.5M — Mindful Investors, Forerunner Ventures, Lerer Hippeau Ventures, Baseline Ventures, Vast Ventures, Collaborative Fund, Cowboy Ventures

## Investors

- Mindful Investors (https://capitalatlas.ai/funds/mindful-investors) — Seed, Series A
- Forerunner Ventures (https://capitalatlas.ai/funds/forerunner-ventures) — Seed, Series A
- Lerer Hippeau Ventures — Seed, Series A
- Baseline Ventures (https://capitalatlas.ai/funds/baseline-ventures) — Seed, Series A
- Vast Ventures (https://capitalatlas.ai/funds/vast-ventures) — Seed, Series A
- Collaborative Fund (https://capitalatlas.ai/funds/collaborative-fund) — Seed, Series A
- Cowboy Ventures (https://capitalatlas.ai/funds/cowboy-ventures) — Seed, Series A
- Crosscut Ventures Management (https://capitalatlas.ai/funds/crosscut-ventures-management) — Series A