# Solsten

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/solsten

- Industry: Marketing/Advertising
- Headquarters: St. Paul, US
- Website: www.solsten.io/
- Total disclosed funding: $22M
- Latest round: Series B (Aug 19, 2022)
- Investors on record: 8

## About

Founded in 2018, and based in California, US, Solsten, Inc. formerly known as 12traits, operates as a data-as-a-service-based infrastructure that utilizes machine learning to accelerate digital product performance. Solsten, Inc. offers an artificial intelligence-based platform that allows brands to understand customers on a deeply human level and provide businesses with an automated navigator, the frequency that enables to store, tag, search, and manage all their creative assets, and traits analytics of its audiences. The company's client base includes MobilityWare, Mythical Games, Sky Mavis, Super Evil Megacorp, Starbreeze, Tilting Point, and Wooga. In September 2025, Solsten?raised?an undisclosed amount of?growth capital?funding?from new investor?Decathlon Capital Partners. The company plans to utilize the September 2025 funding to develop emotionally intelligent AI agents, expand its psychological AI platform Elaris, and strengthen core database services.

## Funding rounds

- Series B, Aug 19, 2022, $22M — Inventure, Dentsu Ventures, Sisu Game Ventures, GFR Fund, Galaxy Asset Management, Konvoy Ventures, Bascom Ventures, Warburg Serres

## Investors

- Inventure (https://capitalatlas.ai/funds/inventure) — Series B
- Dentsu Ventures (https://capitalatlas.ai/funds/dentsu-ventures) — Series B
- Sisu Game Ventures (https://capitalatlas.ai/funds/sisu-game-ventures) — Series B
- GFR Fund (https://capitalatlas.ai/funds/gfr-fund) — Series B
- Galaxy Asset Management (https://capitalatlas.ai/funds/galaxy-asset-management) — Series B
- Konvoy Ventures (https://capitalatlas.ai/funds/konvoy-ventures) — Series B
- Bascom Ventures — Series B
- Warburg Serres (https://capitalatlas.ai/funds/warburg-serres) — Series B