# Soil Connect

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/soil-connect

- Industry: Software
- Headquarters: US
- Website: www.soilconnect.com
- Total disclosed funding: $3.2M
- Latest round: Seed (Jun 16, 2020)
- Investors on record: 9

## About

Soil Connect, Inc. is a US-based digital marketplace that specializes in efficiently sourcing and managing dirt and aggregates for the construction industry, enhancing operational efficiency and cost-effectiveness.Founded in 2018, Soil Connect, Inc. operates as a digital marketplace addressing the challenges of sourcing dirt and aggregates in construction. The firm is led by co-founders Cliff Fetner and Daniel Fetner, with Cliff Fetner serving as CEO. The company has successfully completed a total of 4 funding deals, with the latest being a Seed round in January 2025, raising USD 3.2 mn from investors including Bazella Contracting, CEMEX Ventures, and others. Soil Connect has its headquarters in the United States, focusing on major urban markets such as Dallas, Charlotte, and Long Island.Soil Connect offers a digital marketplace launched in 2019 that connects individuals and companies with surplus dirt to those needing fill material in the construction industry. The platform features a dirt marketplace, a reporting tool for cost savings, and a hauling connection service for construction professionals. This service optimizes dirt management operations, providing transparency and efficiency for contractors and utilities across diverse geographical markets.Soil Connect generates revenue through a transaction-based model that connects dirt suppliers and consumers for construction projects. Users are charged for access to its marketplace and hauling services, with pricing plans tailored to individual project needs, ensuring optimal solutions for clients' dirt-related operations.In January 2025, Soil Connect, Inc. raised USD 3.2 mn in a funding round led by Heartland Ventures, with participation from both returning and new investors. The company plans to utilize this funding to enhance its market presence and accelerate product development. Expansion efforts are aimed at reaching additional urban markets, supported by ongoing advancements in their platform.

## Funding rounds

- Seed, Jun 16, 2020, $3.2M — J.G. Petrucci Co, Great Oaks Venture Capital, Altmark Group, EAB Investment Group, TIA Ventures, CEMEX Ventures, Heartland Ventures, Situs, Bazella Contracting

## Investors

- J.G. Petrucci Co — Seed
- Great Oaks Venture Capital (https://capitalatlas.ai/funds/great-oaks-venture-capital) — Seed
- Altmark Group — Seed
- EAB Investment Group — Seed
- TIA Ventures (https://capitalatlas.ai/funds/tia-ventures) — Seed
- CEMEX Ventures (https://capitalatlas.ai/funds/cemex-ventures) — Seed
- Heartland Ventures (https://capitalatlas.ai/funds/heartland-ventures) — Seed
- Situs — Seed
- Bazella Contracting — Seed