# Software

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/software-2

- Industry: Software
- Headquarters: Auckland, New Zealand
- Website: www.narrative.so
- Total disclosed funding: $2.6M
- Latest round: Seed (Jul 15, 2020)
- Investors on record: 2

## About

Software Limited develops AI-driven tools tailored for professional photographers, enhancing their culling and editing workflows with innovative technology.Founded in 2017 in Auckland, New Zealand, Software Limited specializes in creating tools for professional photographers. The company has received USD 2.58 mn in funding through a SEED round led by Founders Fund, with participation from Icehouse Ventures. CEO James Broadbent, one of the founders, has a history of leading technology ventures. Their most recent deal occurred on July 15, 2020, contributing to their overall total funding of USD 2.58 mn.Narrative specializes in AI-powered tools designed specifically for professional photographers, focusing on enhancing the culling and editing workflow. Their core product is an advanced image selection tool that processes thousands of RAW or JPEG files in under three seconds, allowing for efficient offline work and file management. This tool employs proprietary AI technology to assess images based on criteria such as focus quality and overall composition, enabling photographers to quickly identify and discard unwanted photos. Narrative serves a diverse clientele across North America, Europe, and Australia, integrating seamlessly into established workflows and allowing easy exports to editing software like Lightroom and Capture One.Software Limited generates revenue primarily through subscription-based pricing plans for its software solutions. After a 30-day free trial, clients can choose from various subscription tiers that provide unlimited editing capabilities. The revenue model includes direct-to-consumer sales, where photographers or studios subscribe to access the software for their editing needs. The platform features Personal AI Presets and Artist AI Presets, which enhance the editing process with tailored improvements based on user preferences.Following the USD 2.58 mn raised in Seed funding on July 15, 2020, Software Limited plans to leverage these resources to develop new products aimed at enhancing their existing offerings and expanding into additional markets. They are targeting growth in Europe and Australia by 2023, with specific focus on introducing innovative features aimed at professional photographers. The funding will support the development of these new products, aligning with their strategy to enhance user capabilities and streamline workflows.

## Funding rounds

- Seed, Jul 15, 2020, $2.6M — Founders Fund, Icehouse Ventures

## Investors

- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Seed
- Icehouse Ventures (https://capitalatlas.ai/funds/icehouse-ventures) — Seed