# SOELU

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/soelu

- Industry: Education/Training
- Headquarters: Tokyo, Japan
- Website: www.soelu.com
- Total disclosed funding: $7M
- Latest round: Series G (Dec 28, 2022)
- Investors on record: 5

## About

SOELU Inc., based in Japan, operates an online platform offering live and on-demand fitness services, including yoga and pilates, aimed at providing flexible fitness solutions for busy individuals.SOELU Inc. was founded in 2014 and is headquartered in Tokyo, Japan. The company specializes in live and on-demand fitness classes, including yoga and pilates, leveraging a network of qualified instructors. As of December 2022, SOELU completed a Series G funding round, raising JPY 147 million, bringing its total amount raised to JPY 147 million with a current valuation of JPY 4,445.106 million.SOELU offers a comprehensive suite of online yoga and fitness services, focusing on live and on-demand lessons that cater to a diverse clientele seeking flexible fitness solutions. The platform connects users with qualified instructors across various disciplines, including yoga, pilates, and strength training. Users can participate in classes from the comfort of their homes, accommodating individual schedules without the need for traditional gym settings. SOELU features over 100 types of online lessons and appeals to various demographics, including busy professionals and parents.SOELU operates on a subscription-based revenue model, offering two pricing plans—LITE at 2,980 JPY per month and PREMIUM at 5,980 JPY per month. The initial trial phase allows new customers to access services for a nominal fee of 100 JPY. The business model is designed to enhance user engagement by allowing customers to select classes that align with their fitness goals, supported by ongoing content updates and instructor interactions.In December 2022, SOELU Inc. raised JPY 147 million in Series G funding from PIALA VENTURES. The funds will be utilized to invest in product development and marketing costs to enhance the company's offerings. SOELU plans to expand its services into new markets, aiming to reach a broader audience and improve accessibility to fitness services.

## Funding rounds

- Series G, Dec 28, 2022, $1.1M — PIALA VENTURES
- Series F, Aug 25, 2021, $5.9M — UNITED, inc., GMO VenturePartners, DG Daiwa Ventures, Money Forward Venture Partners

## Investors

- UNITED, inc. — Series F
- GMO VenturePartners (https://capitalatlas.ai/funds/gmo-venturepartners) — Series F
- DG Daiwa Ventures (https://capitalatlas.ai/funds/dg-daiwa-ventures) — Series F
- Money Forward Venture Partners (https://capitalatlas.ai/funds/money-forward-venture-partners) — Series F
- PIALA VENTURES (https://capitalatlas.ai/funds/piala-ventures) — Series G