# SocialFlow

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/socialflow

- Industry: Marketing/Advertising
- Headquarters: New York, US
- Website: www.socialflow.com
- Total disclosed funding: $25M
- Latest round: Series C (Dec 7, 2015)
- Investors on record: 11

## About

SocialFlow, Inc. specializes in AI-driven social media distribution tools that enhance audience engagement for marketers, offering solutions tailored to optimize social media strategy and drive conversions.Founded in 2010 and headquartered in New York, US, SocialFlow, Inc. focuses on providing advanced social media management solutions. The company underwent a significant transition when it was acquired by Piano Software Inc. in February 2022 for USD 50 mn, allowing it to integrate more robust engagement tools into its offerings. The company has successfully completed a total of 9 deals to date, with its most recent deal occurring in February 2022. The founder's background and previous endeavors are not publicly documented.Piano Amplifier, the product suite of SocialFlow, delivers a range of AI-driven tools aimed at enhancing audience engagement through optimized social media distribution. The core offerings include a publishing tool that utilizes machine learning to analyze social media content and audience behavior, thereby maximizing posts' effectiveness during peak engagement times. The platform also supports branded content campaigns and subscription targeting through social channels, serving a diverse client base including major media organizations like Future, which operates over 250 brands. The products are predominantly marketed to companies within North America and Europe, addressing the rising demand for sophisticated social media management solutions.Piano Amplifier employs a subscription-based revenue model, allowing clients to access a comprehensive suite of social media management tools. Client engagement is structured around contracts that offer tiered access to features such as advanced analytics, user management, and security options tailored to enhance their digital marketing efforts. The flagship services focus on audience data integration and campaign optimization, which are crucial for clients aiming to boost their social media performance. Revenue generated from these subscriptions reflects the value provided to clients in achieving measurable improvements in audience engagement and conversion rates.Looking ahead, SocialFlow, Inc. plans to leverage recent funding for the continued development of its product offerings and expansion into new markets. The acquisition by Piano Software Inc. will support the optimization of customer engagement tools, enhancing SocialFlow's capabilities. The company aims to introduce new products designed to meet the evolving needs of its clients, although specific release dates have yet to be disclosed. SocialFlow is also exploring opportunities to expand its presence further into European markets and potentially into Asia by the end of 2023.

## Funding rounds

- Series C, Dec 7, 2015, $7.5M — Softbank Capital, Fairhaven Capital, Cayuga Venture Fund, Rand Capital Corporation, Gefinor Capital
- Series B, Apr 16, 2013, $10M — RRE Ventures, Softbank Capital, Fairhaven Capital, AOL Ventures, Rand Capital Corporation, Betaworks Ventures Management, MDC Ventures
- Series A, Apr 8, 2011, $7M — RRE Ventures, Softbank Capital, AOL Ventures, Betaworks Ventures Management, SV Angel, High Line Venture Partners
- Seed, Mar 1, 2010 — Betaworks Ventures Management

## Investors

- Betaworks Ventures Management (https://capitalatlas.ai/funds/betaworks-ventures-management) — Seed, Series A, Series B
- RRE Ventures (https://capitalatlas.ai/funds/rre-ventures) — Series A, Series B
- Softbank Capital (https://capitalatlas.ai/funds/softbank-capital) — Series A, Series B, Series C
- AOL Ventures (https://capitalatlas.ai/funds/aol-ventures) — Series A, Series B
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Series A
- High Line Venture Partners (https://capitalatlas.ai/funds/high-line-venture-partners) — Series A
- Fairhaven Capital (https://capitalatlas.ai/funds/fairhaven-capital) — Series B, Series C
- Rand Capital Corporation (https://capitalatlas.ai/funds/rand-capital-corporation) — Series B, Series C
- MDC Ventures (https://capitalatlas.ai/funds/mdc-ventures) — Series B
- Cayuga Venture Fund (https://capitalatlas.ai/funds/cayuga-venture-fund) — Series C
- Gefinor Capital (https://capitalatlas.ai/funds/gefinor-capital) — Series C