# Social Standards

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/social-standards

- Industry: Software
- Headquarters: Oakland, US
- Website: www.socialstandards.com
- Total disclosed funding: $2.3M
- Latest round: Seed (May 27, 2015)
- Investors on record: 2

## About

Social Standards, Inc. is a data analytics firm specializing in consumer insights, providing businesses with advanced tools to analyze market trends and consumer behavior effectively.Founded in 2015 in Oakland, US, Social Standards, Inc. focuses on delivering data-driven insights to organizations in various sectors. The founders, Belinda Haigh, Devon Bergman, and Vladimir Bogdanov, established the company to enhance the understanding of consumer behavior. The current CEO, Devon Bergman, leads the firm, which has raised USD 4.00 mn in total funding through a SERIES B round, with a current company valuation of USD 33.34 mn. The company has completed 7 deals to date.Social Standards offers a suite of advanced analytics solutions designed to empower businesses to harness consumer data effectively. Their primary product incorporates proprietary technology with a comprehensive analytics framework, enabling clients to measure market share, benchmark performance, and identify emerging trends across seven distinct market verticals. This product serves consumer packaged goods (CPG) firms, investment groups, and organizations seeking deep insights from consumer behavior. By providing real-time data exploration and visualization capabilities through a dynamic user interface, Social Standards facilitates rigorous analysis that addresses specific business challenges across North America and Europe.Social Standards generates revenue through a structured transaction model that includes subscriptions and partnerships with business clients. Companies subscribe to its data analytics services with tiered pricing plans based on the level of access required. Clients can select from various packages offering different levels of data depth, support, and consulting services. The firm also conducts live workshops that facilitate direct interaction between businesses and experts, fostering collaboration and driving recurring revenue through long-term client relationships.The company aims to develop new products focused on enhancing analytics capabilities, with specific launch dates yet to be determined. Social Standards plans to expand its presence in additional markets, targeting new regions for growth by the end of the upcoming fiscal year. The recent funding raised from On Grid Ventures will support these initiatives, enhancing product development and market expansion efforts.

## Funding rounds

- Seed, May 27, 2015, $1M — Band of Angels, New York Angels
- Seed, Feb 17, 2015, $1.3M — Band of Angels

## Investors

- Band of Angels (https://capitalatlas.ai/funds/band-of-angels) — Seed
- New York Angels (https://capitalatlas.ai/funds/new-york-angels) — Seed