# Social Miner Internet Ltda.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/social-miner-internet-ltda

- Industry: Software
- Headquarters: Sao Paulo, Brazil
- Website: www.socialminer.com
- Latest round: Seed (Jan 22, 2018)
- Investors on record: 3

## About

Social Miner Internet Ltda. is a technology company specializing in customer data solutions, enabling businesses to integrate and analyze consumer information for enhanced customer engagement and marketing effectiveness.Founded in 2013, Social Miner Internet Ltda. operates out of Sao Paulo, Brazil, focusing on developing a Customer Data Platform that allows businesses to understand consumer behavior. In September 2020, the company was acquired by Locaweb Serviços de Internet S/A for BRL 22.2 million, marking a significant transition in its business operations. The founder, Ricardo Rodrigues, has a history in the tech sector but specific prior ventures are not detailed. As of the acquisition, the total amount raised by the company stands at BRL 22.2 million from 2 deals.Social Miner Internet Ltda. offers a Customer Data Platform that centralizes customer data from various sources, enabling businesses to analyze consumer behavior and segment audiences effectively. This platform supports tailored messaging across multiple channels and enhances engagement in physical stores, websites, and mobile applications. The company serves diverse industries, particularly in North America and Europe, helping businesses leverage data and artificial intelligence for unique consumer experiences, driving customer loyalty.Social Miner Internet Ltda. generates revenue through a subscription-based model for its Customer Data Platform and related services. Clients pay for access to features like data integration, audience segmentation, and behavioral insights, with a pricing structure that accommodates businesses of varying sizes. This model ensures a consistent revenue stream, focused on B2B transactions in sectors emphasizing customer engagement and data-driven marketing strategies.The company plans to utilize its recent acquisition by Locaweb Serviços de Internet S/A to enhance product offerings and expand its market presence. While specific new product launches are not detailed, the integration with Locaweb may lead to innovative solutions in customer data management. The company is also positioned to target further expansions into additional markets within North America and Europe, aligning its growth strategy with the increasing demand for data-driven customer engagement. The full utilization of acquired resources from the BRL 22.2 million deal will support these initiatives.

## Funding rounds

- Seed, Jan 22, 2018 — Indicator Capital, Canary, Wayra Brasil Aceleradora De Projetos Ltda

## Investors

- Indicator Capital (https://capitalatlas.ai/funds/indicator-capital) — Seed
- Canary (https://capitalatlas.ai/funds/canary) — Seed
- Wayra Brasil Aceleradora De Projetos Ltda — Seed