# Social Asset Management

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/social-asset-management

- Industry: Software
- Headquarters: Edmonton, Canada
- Website: www.samdesk.io
- Total disclosed funding: $14M
- Latest round: Series A (Sep 29, 2021)
- Investors on record: 7

## About

Social Asset Management Inc. is a technology firm focused on real-time crisis detection and monitoring using advanced AI to analyze public data and identify potential disruptions affecting organizations.Founded in 2013 in Edmonton, Canada, Social Asset Management Inc. specializes in real-time crisis monitoring. The company, led by CEO James Neufeld, has completed 9 deals. Its latest funding, a Series A round of CAD 13.5 mn led by Export Development Canada and McRock Capital, marks a total raised of CAD 13.5 mn. The firm has not undergone any significant pivots or changes in strategy since its inception.Samdesk, the core offering of Social Asset Management Inc., leverages a sophisticated AI engine for real-time crisis detection and monitoring. By analyzing billions of public data points, it provides early warning alerts, enabling organizations to act rapidly. The client base includes major firms like Cruise and Canada Goose, and non-profits such as Aerial Recovery. Applications cover employee safety, travel management, operational safety, and supply chain resilience, with services offered primarily in North America, Europe, and select Asian markets.The company generates revenue through subscription-based models that allow businesses to access its crisis monitoring tools. Clients can choose from different service tiers, including customizable alerts and system integration for enhanced operational insights. The main revenue stream focuses on B2B transactions governed by contract agreements that detail service levels and pricing, ensuring organizations can adequately respond to incidents as they occur.Social Asset Management Inc. plans to enhance its product offerings and is working on upcoming features aimed at improving its crisis monitoring capabilities. As part of its growth strategy, the company aims to expand into new geographic regions, specifically targeting additional markets in Europe and Asia by the end of 2024. The recent Series A funding of CAD 13.5 mn will support these initiatives, ensuring that the company can invest in product development and market entry strategies.

## Funding rounds

- Series A, Sep 29, 2021, $11M — HarbourVest Partners, McRock Capital, Export Development Canada, Adventure Capital
- Seed, May 4, 2020, $2.5M — Yaletown Partners, The Associated Press, Adventure Capital
- Seed, Jan 1, 2014, $0.4M — Yaletown Partners, VA Angels

## Investors

- Yaletown Partners (https://capitalatlas.ai/funds/yaletown-partners) — Seed
- VA Angels — Seed
- The Associated Press — Seed
- Adventure Capital — Seed, Series A
- HarbourVest Partners (https://capitalatlas.ai/funds/harbourvest-partners) — Series A
- McRock Capital (https://capitalatlas.ai/funds/mcrock-capital) — Series A
- Export Development Canada — Series A