# SOCi

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/soci

- Industry: Marketing/Advertising
- Headquarters: San Diego, US
- Website: www.meetsoci.com
- Total disclosed funding: $65M
- Latest round: Series D (Jan 21, 2021)
- Investors on record: 8

## About

SOCi, Inc. is a marketing technology platform based in the US, dedicated to optimizing local marketing for multi-location enterprises through AI-driven solutions that enhance visibility and engagement.Founded in 2012, SOCi, Inc. is a marketing platform that supports multi-location businesses in enhancing their local marketing strategies. The company is headquartered in San Diego, California, US, and has engaged in a total of 8 deals. The most recent funding round, Series D, occurred on January 31, 2023, where SOCi raised USD 31.00 mn led by JMI Equity, contributing to a total amount raised of USD 31.00 mn and a current company valuation of USD 215.999 mn. The founder, Alo Sarv, has a history in the tech sector, contributing to the development of innovative marketing solutions.SOCi offers a technology platform specifically designed for multi-location enterprises, focusing on local marketing enhancement through AI-driven products. Its core offerings include Genius Search, Genius Social, and Genius Reviews. Genius Search automates updates and optimizations of location data to improve visibility and conversion rates. Genius Social curates content calendars and manages social media interactions to strengthen local branding, while Genius Reviews facilitates timely responses to customer feedback, aiding brand reputation. These products serve various industries such as financial services, retail, and property management across North America, Europe, and Asia-Pacific.SOCi generates revenue primarily through subscription-based services, where clients pay for access to its marketing tools. Subscriptions are available on annual or monthly terms, tailored to accommodate multi-location businesses. This pricing model aligns costs with the scale of operations and number of locations. Additionally, revenue may be supplemented through partnerships and integrations with digital marketing platforms, with flagship products like Genius Search and Genius Social contributing significantly to client value and retention.In January 2023, SOCi, Inc. secured venture debt funding as part of a larger USD 120 million venture and debt funding initiative. The company will utilize these funds to further develop its AI-based marketing products and to expand into new markets. Specific targets for market expansion include regions in North America, Europe, and Asia-Pacific as they continue to enhance their offerings.

## Funding rounds

- Series D, Jan 21, 2021, $31M — JMI Equity, Ankona Capital
- Series C, Dec 10, 2019, $15M — Grayhawk Capital, Vertical Venture Partners, Blossom Street Ventures, Ankona Capital
- Series B, Aug 1, 2018, $11M — Grayhawk Capital, Vertical Venture Partners, Blossom Street Ventures, Cobre Capital
- Series A, Apr 6, 2017, $8.5M — Peninsula Ventures, Stanford University, Grayhawk Capital, Vertical Venture Partners, Cobre Capital

## Investors

- Peninsula Ventures (https://capitalatlas.ai/funds/peninsula-ventures) — Series A
- Stanford University — Series A
- Grayhawk Capital (https://capitalatlas.ai/funds/grayhawk-capital) — Series A, Series B, Series C
- Vertical Venture Partners (https://capitalatlas.ai/funds/vertical-venture-partners) — Series A, Series B, Series C
- Cobre Capital (https://capitalatlas.ai/funds/cobre-capital) — Series A, Series B
- Blossom Street Ventures (https://capitalatlas.ai/funds/blossom-street-ventures) — Series B, Series C
- Ankona Capital (https://capitalatlas.ai/funds/ankona-capital) — Series C, Series D
- JMI Equity (https://capitalatlas.ai/funds/jmi-equity) — Series D