# so-sure

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/so-sure

- Industry: Insurance
- Headquarters: London, UK
- Website: www.wearesosure.com
- Total disclosed funding: $2.1M
- Latest round: Seed (Jan 1, 2020)
- Investors on record: 3

## About

so-sure is a London-based company specializing in mobile phone and contents insurance, delivering tailored coverage to address theft, loss, and accidental damage for individual consumers, primarily in the UK market.Founded in 2014 by Dylan Bourguignon in London, UK, so-sure operates under the name Open Insurance Services UK Limited, focusing on mobile phone and contents insurance. The company has completed 6 deals, with the most recent being a Seed funding round in January 2020, raising EUR 1.70 mn from Breega, bringing the total amount raised to EUR 1.70 mn.SO-SURE, operating under the trading name of Open Insurance Services UK Limited, primarily provides mobile phone insurance and contents insurance solutions. Their core offerings include coverage for theft, loss, accidental damage, and out-of-warranty breakdowns for mobile devices, including new and refurbished models. The insurance is designed to address common pain points for smartphone users, such as the high costs associated with device repairs or replacements and the need for coverage during travel, offering protection for up to 90 days worldwide. SO-SURE's services cater to individual consumers, primarily focusing on the UK market, although they also appeal to a broader audience through their new brand, Huddle Insurance, which extends similar insurance products to mobile phones and accessories. The company aims to enhance customer experience by providing easy management of insurance policies through their online platform, allowing users to submit claims and adjust preferences seamlessly.SO-SURE generates revenue primarily through subscription-based insurance policies for mobile devices and contents. Customers pay a regular premium to maintain their coverage, which provides financial protection against various risks associated with their devices. The transaction structure typically involves direct-to-consumer sales through the company’s website, where clients can select their desired coverage options and manage their accounts. The financial model revolves around recurring premiums and claims processing, enabling a steady revenue stream while allowing customers to access essential insurance services. Flagship offerings include comprehensive mobile phone insurance, with a focus on customer-centric features and robust support systems to facilitate claims and policy management.In January 2020, so-sure raised EUR 1.70 mn in a Seed funding round from Breega. The funding will support initiatives aimed at enhancing their product lineup and expanding their geographical reach. so-sure plans to introduce new insurance products designed to meet evolving consumer needs and is exploring opportunities to enter additional markets beyond the UK market. Specific timelines for product launches and market entry strategies have not been disclosed.

## Funding rounds

- Seed, Jan 1, 2020 — 7percent Ventures
- Seed, Oct 1, 2018, $2M — Breega
- Seed, May 8, 2017, $0.1M — 500 Global

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Breega (https://capitalatlas.ai/funds/breega) — Seed
- 7percent Ventures (https://capitalatlas.ai/funds/7percent-ventures) — Seed